Tesla
The company that I identified in this case is Tesla. In basic terms, Tesla is U.S. company that concerns itself with not only the design and development, but also the manufacture and sale (as well as lease) of electric vehicles and energy generation and storage systems, and offers services related to its sustainable energy products (Reuters, 2021). The company operates in the automobile industry. In essence, the U.S. automobile industry happens to be rather competitive and comprises of a number of players with the main players being inclusive of Ford Motor Company, General Motors Company, and Chrysler. Collectively, these are referred to as the big three automobile manufacturers in the U.S. Having been incorporated in the year 2003, Tesla has been in operation for the last 18 years. It is, however, important to note that it was not until Elon Musks entry (via purchase of majority stake in the company) in the year 2004 that the companys involvement in the production of electric vehicles became pronounced.
Although the company has accomplished several major feats since its establishment, there are a number of quality concerns that have been brought to the fore. According to Higgins (2021), some of the noteworthy quality concerns are inclusive of missing or loose suspension bolts with one commentator, as the author further points out, indicating that this was a rather concerning issue because it indicated that the company did not have in place robust quality assessment strategies. In the words of Isidore (2021), an early...
…appealing to customers going forward. In adapting its processes so as to make cost savings on other fronts, Tesla would not have its bottom-line significantly affected by measures it embraces in efforts to adhere to safety regulations. In apportioning greater attention to other aspects that could drive future sales, Tesla would be moving away from technological aspects that attract huge government involvement, such as is the case with the autopilot system. In this endeavor, Tesla could incorporate scientific management (which was proposed by Fredrick W. Taylor). The theory would especially come in handy in efforts by the company to enhance its economic efficiency by assessing and eventually adapting its workflows. This is more so the case given that this particular theory uses scientific methods to analyze the…
References
Congressional Research Service (2021). Motor Vehicle Safety: Issues for Congress. https://sgp.fas.org/crs/misc/R46398.pdf
Higgins, T. (2021). Power Play: Tesla, Elon Musk, and the Bet of the Century. Knopf Doubleday Publishing Group.
Isidore, C. (2021). Elon Musk admits Tesla has quality problems. https://edition.cnn.com/2021/02/03/business/elon-musk-tesla-quality-problems/index.html
Reuters (2021). About Tesla Inc. https://www.reuters.com/companies/TSLA.O
Tesla Motors became a public traded company, (NASDAQ stock quote code: TSLA), earlier this year. You are the Channels Manager for Tesla Motors. How do you think Tesla has developed its distribution strategy, i.e. what were the most important things to have been considered? With the launch of the model S. sedan due in 2012, how would you further develop the distribution strategy over the next five years, and why? Tesla
Tesla Motors has a cash flow problem, which makes it vulnerable to the many larger competitors who want into the electric vehicle business. The advantage Tesla has is with its battery technology, which is vastly superior to anybody else's, and in its brand name and leadership. The in-house distribution is unique to the industry but it might be too early to determine whether this is helping Tesla or hurting it.
Tesla Motors was founded in 2003 "by a group of engineers in Silicon Valley who wanted to prove that electric cars could be better than gasoline-powered cars." The company's first car, the Roadster, was launched in 2008 and the second car, the Model S, was launched in 2012. The company has been a major success since its inception, and while it still is not turning a profit, its revenues are
Tesla Case Analysis General Environment/Industry Analysis The automobile industry is changing quickly with more and more competitors entering into the EV market. Jaguar is introducing its I-Pace, a premium EV with a base model price under $70k. Audi is introducing its E-Tron Quattro E-SUV this year and an E-Tron Sportback next year. Porsche is bringing its Mission E Cross as its second EV. Mercedes plans a 2018 EQC Electric SUV. And then
Summary There are certain aspects of Tesla' s business model that distinguish it from other automakers. These manifest either in its accounting policies, or in the ways in which those policies will affect Tesla (but maybe not its competitors, even if they utilize the same policies). The direct-to-consumer sales model in particular holds influence over some policies, while the company's youth handcuffs it with respect to how it handles things like
SWOT Analysis: Tesla Motors Tesla Motors was founded in 2003 and it specializes in high-end electric vehicles. The company operates out of Palo Alto California and it has over 2000 employees. It was founded by Elon Musk who has prior success in SpaceX and PayPal. The company's goals is to accelerate the transition to electric mobility with a full range of increasingly Despite the fact that it has received loans from
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