Australian Sport Industry
What is sport? Review relevant definitions of sport and build a definition that you can justify and apply to the evolution of the sporting industry and the evolution of the management of it.
In my understanding, sport usually includes all types of physical activities that are competitive which aim (through-organized participation or casual) to improve, maintain, and use physical ability and provide recreation for participants. There is a wide variety of sports ranging from those that require two participants to those that include hundreds of participants competing individually or in teams (Loy, 2007). Evidently, sporting activities are found in the physical dexterity or physical athletic. Other organizations like the Council of Australia use dimensions of preventing activities that do not have physical element categorized as sports. Nevertheless, some competitive activities, which are not physical must be recognized in a category of mind sports. Through ARISF, the international Olympics committee recognizes both bridge and chess as bona fide sports, and the international sports federation association, sport accord recognize five sports that do not include physiques although constraints the number of mind games that are taken in as sports (Beisser, 2007).
Sports are usually regulated by a set of customs or rules that function to ensure that fair competition exists, and provide reliable adjudication of winners. Winning is many cases is determined by scores or crossing of the line first or by adjudication by judges who are evaluating the scoring elements of the competitors, including subjective or objective measures like the artistic impression or technical performance (Bernie, 2008).
2. Is sport an industry? Based on the review of the definitions of sport, which sports belong to the industry and which do not? Build a typology of the sport industry and define the sport industry, classifying and segmenting the various components of the sport industry.
The Australian sporting industry is a market in which organizations, businesses, activities, and are people involved in organizing, promoting, facilitating, or coming up with any activity, business enterprise, and experienced based on sports. In this industry, the products being offered to the buyers are related to the ideas, places, people, services, or goods represent the businesses (Caillois, 2008). Three segments have been identified concerning the sport industry; sport production, sport performance and sport promotion segments. Sport performance is a product meant for spectators and participants of sporting activities. Therefore, this product is given a separate treatment because of the nature of marketing spectatorial and participation products. However, they fall under one category because they exhibit significant similarities. Sport performance is offered as a participation product to buyers in a wide range of product offerings. Consumers have the opportunity to participate in different sports, market segments, leisure activities and performance segments. Sports settings include tournaments, sports leagues, educational classes, and camps. The sports industry offers a wide range of products, which have been consolidated. It is clear that fitness, recreation, and sports activities have different definitions; they offer buyers with similar functions and benefits including stress management, competition, fun, entertainment, and workout (Loy, 2007).
As a product offered to spectators, sport performance comes in different forms of products; spectating by attending sporting events, spectating through media channels, spectating sports events via videos and direct speciation through listening to the radio and forming visual images in the mind. Spectatorial products offered to consumers do not involve any costs on the side of consumers. They include thousands of baseball leagues, softball leagues and volleyball leagues as well as other sporting competitions, which people watch and enjoy events. It is certain that these sporting activities are bound to remain in the status quo. However, recently, a number of sporting products have been provided at the expense of the consumer; pay per single viewership programs. With the increasing number of sport events for viewers to watch, the demand for spectating will increase due to the cost of spectating (Beisser, 2007).
Another important segment is the services and product, which represent a component that represents the percentage of dollars spent on sporting goods. This segment comprises of sport apparel, sport equipment, and sport foot wears. Researchers have recoded that consumers are spending significant amounts of their income on sport equipment and athletic footwear. We also have the recreation and entertainment segment that is commonly referred to as spectator, participant, and leisure sport expenditures. This segment comprises of a wide range of expenditure assortments participation...
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