Introduction
Audi produces luxury brand sedans for consumers around the world. As the manufacturer of premium automobiles with its main production facility in Ingolstadt, Germany, but with plants in Hungary, China, Thailand and Brazil as well, the company relies upon more than 1000 suppliers throughout its global supply chain.
Selecting International Strategy
The six components of global supply chains include: strategy and alignment; supply chain assets and routing; process, procedures and systems; planning and communication; outsourcing; and people and culture. A demand-driven plan and business model derived from information retrieved in real-time is preferable and is one that Audi has developed over the years to enhance its standing in the marketplace. It has developed an adaptive and quick-footed supply chain, particularly in Ingolstadt where it uses a Just-in-Time supply deliver system. Innovation has also been key to managing the company’s success over time, with its vehicles reflecting consumer demand in the luxury brand market. Its supply chain allows it to keep costs low and efficiency high, as an order-to-delivery system is also in place. Audi’s just-in-time strategy facilitates optimum communication; it boasts an in-house delivery system throughout Europe and outsources delivery in Asia; its people and culture is celebrated...
References
Diaz, L. M. (2006). Evaluation of cooperative planning in supply chains. NY: Springer.
Ludwig, C. (2010). Audi: leading the pack for logistics again. Retrieved from https://automotivelogistics.media/intelligence/audi-leading-the-pack-for-logistics-again
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