Attitude Change and Persuasion
Attitiude Change And Persuasion
Attitudes May Affect Judgments About the Accuracy of Factual Statements
We as humans utilize heuristics as mental shortcuts or rules of thumb when we lack time for full-processing, are being overloaded by information, when we deem issues unimportant, or when we have little solid information to use in decision making. In viewing attitude heuristics, we tend to determine what is true in our own minds based upon our feelings for things. Such determinations often lead to a halo effect, which causes our general first impressions to influence all of our future ratings, and also to the false consensus affect which leads us to overestimate reality and believe that everyone else likes and perceives things in the same way we do.
Some studies have shown that attitudes serve as a heuristic for estimating an answer about past behavior. For instance, when an attitude heuristic is applied to recall an event, "memory" will appear to be "superior," to the extent that the subject's inferences and constructions coincide with what actually happened (Pratkanis, 1987, p.6). Such a statement can be applied to the accuracy of factual statements. In utilizing an attitude as a heuristic, these attitudes can lead to a selective identification of the facts or ambiguous past events. Therefore, upon being given the facts, an individual may assert differences of opinion in terms of recollection and illustrate selective qualities in terms of personality or memory.
Such examples of using attitude as a heuristic can show themselves in our everyday lives dependent upon the situation at hand and the past perceptions we choose to associate with this new reality. For example, "Mike" may not like President Obama. He doesn't like his demeanor, his policy, his beliefs, his morality. There is little that President Obama can do in the public eye to change the way Mike perceives him....
Attitude Change and Persuasion Persuasion is a process through which an individual or groups of individuals purposely changes in behavior or the way they act, way of thinking or any other aspect of another through the employing of intellect as well as feelings. This is a very important process because through persuasion people are affected and they also affect others. In most cases persuasion focuses mainly on attitude as the main
Attitude Change and Persuasion: The total fertility rate in Singapore has declined to a record low of 1.22 in 2009 and 1.16 in 2010 from 1.28 in 2008. The problem of the low fertility rate is common across the three major ethnic groups in the country. Some of the reasons attributed to this problem include the postponement of marriage and lack of marriages at all by the country's citizens. In addition
Attitude Change & Persuasion Examine the functions of attitudes and use appropriate examples to support the discussion. Mark Snyder and Kenneth G. DeBono reference "functional theories" about attitudes; they explain that the functional aspect of attitudes allows people to "…execute plans and achieve goals" (Snyder, et al., 1989). Interestingly, the functional theory often serves "…very different functions for different people" because albeit two people may have very "similar attitudes," the persuasive conditions
Attitude and Persuasion Briefly discuss persuasion as an effortless cognitive process. In cognitive psychology, change is the focus of all mental health officials in addressing the various issues that are impacting someone. To achieve this objective they are looking at: what the person thinks and is telling themselves mentally. Once this takes place, the patient will then begin to discuss how these issues are affecting them and the way that they are
Psychology Attitude Change and Persuasion What is evolutionary psychology? How does it explain mate selection? Evolutionary psychology (EP) is an advance that looks at psychological traits such as memory, perception and language for a contemporary evolutionary perspective in regards to social and natural sciences. It attempts to categorize which human psychological traits are alterations that have evolved (Confer, Easton, Fleischman, Goetz, Lewis, Perilloux & Buss, 2010). In other words, which functional products of
Attitudes Functional attitude theories hold the central notion that people have attitudes for different reasons. By understanding the different reasons that one has for an attitude and targeting these reasons can be the basis for being able to change an attitude. The basic attitude functions are: The knowledge function of an attitude refers to the need for people to assign structure, meaning, or order to their surroundings. For instance, in studies of
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