Executive Summary
This business strategy document provides a general overview of the general health care environment in which the Assisted Living at the Windsor of Ocala facility in Florida is situated. It assesses issues such as cost and economic environment as well as health care environment, and provides an overview of competitors at the local, regional and national level. It also gives a description of the Windsor of Ocala’s internal environment with an analysis of the community’s strengths, weaknesses, opportunities and threats as well as its competitive advantage, with a SWOT analysis providing key differential advantages between it and its competitors.
The strategy also includes an overview of what directional strategies are involved in the Ocala’s mission and forward guidance. The long term directional strategies for Ocala are provided and defined. The strategic alternatives available to Ocala are also discussed in detail, and an evaluation of alternatives and strategic choice are provided, with a comparison of alternative strategies for Ocala being given, and a description of the most optimal strategic choice for Ocala presented at the end.
This business strategy document thus situates the current state of the Windsor of Ocala within a contextual framework that allows for close scrutiny of the assisted living facility’s primary strengths and weaknesses, and looks at the company in terms of how it measures up to competitors and how it can enhance its own strategy to prepare for the coming years in the 21st century and the next round of elderly generations to come into the facility in search of a quality place to call home.
General Health Care Environment
The cost of assisted living is lower in Ocala, Florida, than the national median: the average cost of assisted living in Ocala sits at just over $3000 per month, while the national media is nearly four hundred dollars higher. However, in other nearby communities in Florida, the rate is even lower at $2335 (Caring, 2018).
Many members of the population in Florida are retired, as the state is known for being an inviting one for seniors and the elderly who are seeking a comfortable, quiet, warm place to retire in their old age. Communities like Ocala are a perfect example of this retiring aspect of a number of the state’s neighborhoods. In order for these individuals to retire, in Florida, however, they must have enjoyed a certain level of economic success in life. As Kadlec (2016) notes, “Florida, which helped popularize the notion of a snowbird retirement, has the most residents age 65-plus.” Yet, that may be changing, too: Florida “now ranks near the bottom of a new list of states deemed most desirable for folks contemplating retirement,” with Virginia and states in the Midwest ranking higher among retirees (Kadlec, 2016). Thus, the general economic environment of Florida is less appealing than it once was, though Ocala’s...
References
After 55. (2018). Top 12 senior housing companies. Retrieved from https://www.after55.com/blog/biggest-senior-housing-companies/
Caring. (2018). 30 assisted living facilities near Ocala. Retrieved from https://www.caring.com/local/assisted-living-facilities-in-ocala-florida
Kadlec, D. (2016). Why Florida is losing its grip on retirees. Retrieved from http://time.com/money/4278424/best-states-retire-not-florida/
Stevenson, S. (2012). Best cities for senior living. Retrieved from https://www.aplaceformom.com/blog/best-cities-for-senior-living/
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