Careful, well-considered, and disciplined application of knowledge gained from experience, observation, and study can combine to create optimal conditions for success, in war and in business.
Further, according to Sun Tzu, commitment to remaining focused on one's strategic objectives is also very important. Toward that end, attention from those strategic objectives should not be dissipated.
One should therefore avoid petty distractions from the goals and tasks at hand, or building unnecessary complexities into one's strategic tactics and operations. However, it is also important, according to Sun Tzu, to match suitability of one's strategies and tactics to the environment and atmosphere (i.e., market conditions) within which one operates. One must try to understand, and to guard against any inherent disadvantages (and there generally always are some of these) contained within every positive competitive situation. In business, an example of this might be that of a company that becomes successful enough to expand its operations (which is positive), but then spreads its resources too thin, and then needs to cut back (or even, if too overextended, goes out of business. Sun Tzu implies that within every good advantage or opportunity, there is also the seed of something less advantageous, so one must beware of disadvantages contained within advantages. In the same vein, though, one must also always be on the lookout for situations that are advantageous because of another's misfortune or disadvantage. Situations like these might be, for example, buying a business at a good price because it is going bankrupt, or buying once inflated but now "beaten up" stock at a low price, and then allowing the stock's value to increase again before selling it.
While practicing such strategies and tactics, however, one must always endeavor to behave morally and ethically in all areas and ways. One must always be prepared, not simply hope one's...
Summary/Abstract The subject of terrain is covered exclusively in one of the thirteen chapters in Sun Tzu’s The Art of War. In fact, terrain is addressed throughout The Art of War, so critical is positioning to tactical advantage and strategy. For example, the fourth chapter on “Tactical Dispositions” addresses positioning prior to Sun Tzu’s more formal “Classification of Terrain” in Chapter Ten. Whereas “Tactical Dispositions” covers defensive options, and relative positions
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