Sales Techniques
Selling is an art form that requires utilizing various techniques to connect with buyers. This means that a certain amount of flexibility should be applied in determining how and when to utilize them. These factors will decide how effective the approach is, the ability of the salesperson to close deals and the satisfaction of the client after the sale. (Ingram 2007)
The various sources are showing how there a number of techniques which are utilized. The most notable include: collaborative, traditional, social and cold calling. Depend upon the audience and approach; the salesperson will use any one or combination of them. The basic idea is to guide the customer towards making decisions that address specific needs. Once this happens, is the point they are motivated to buy and will return in the future. (Ingram 2007)
Collaborative selling involves working with the customer to understand how a specific product or service is useful to them. According to Barrera (2006), in these situations, the individual will look at the way it can achieve the client's objectives, the benefits it provides and if it is worth the investment. As a result, this approach is not about persuading the customer to buy. Instead,...
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