MEMORANDUM To: Dr. Jean Wilcox
From: Austin Gill
Date: January 31, 2019
Re: Business in Argentina


A: Executive Summary

Good afternoon. I am writing to furnish you with the relevant cultural information regarding Argentina that could be pertinent in your forthcoming business trip. In basic terms, Argentinas culture is much different from that of the United States - which effectively means that the successful operation of an enterprise in the country will call for proper understanding of the social behaviors as well as customs of the people of Argentina.


B: Body of Memo

Young Female CEO
Argentinas masculinity score on Hofstedes 6 Dimensions of Cultures model is 56, which is reflective of the presence of slightly more Masculine than Feminine elements (Hofstede Insights, 2019). This effectively means that while you should not expect to face severe gender bias as a female executive, you might not be taken seriously in some settings owing to the fact that in addition to being a relatively young executive, women who hold very senior positions such as yours are rare in Argentina. For this reason, having a male assistant accompany you would be an added advantage.
Male Assistant

For this reason, some of the business executives and other relevant contact persons you meet in Argentina might not be comfortable relating with you during various business deliberations. Towards this end, a male assistant would come in handy in diffusing tensions during the said deliberations. Product Type
It is my understanding that the kind of product that the company intends to offer to the Argentine market is expensive leather shoes. At 62, Argentinas indulgence score on Hofstedes 6 Dimensions of Cultures model is rather high. This means that Argentineans place a higher degree of importance on leisure time, act as they please and spend money as they wish (Hofstede Insights, 2019). On this basis, the product is likely to do well.
VP Engineering
The VP of Engineering would come in handy in seeking to offer valuable information regarding the detailed elements and dimensions of the product being offered for sale. This will remove any doubt about the product from prospective business partners. It is important to note that as per the countrys uncertainty score of 86 on Hofstedes 6 Dimensions…