¶ … applying: safeguard protective clothing manufacturers bulletproof vests -- apply strategies • Definition marketing (U1 DB) • Introduction product/service (U1 DB) • Situation Analysis - marketing environment forces impacting product/service (U1 IP) • Marketing Strategy - target market(s) positioning (U2 DB & U2 IP) • Product/Service overview strategies (U3 DB) • Pricing Strategy (U4 DB) • Distribution Channels (U3 IP) You add Abstract, Introduction, Conclusion, Integrated Marketing Communications Mix, including: • Overview integrated marketing communications • Promotion Mix Strategy - explain a push pull strategy • Message Strategy - decide general message communicated target market promotional tools • Promotion Mix - choose (3) promotional tools (advertising, sales promotion, personal selling, public relations direct marketing).
Bulletproof Vests Plan
Abstract
The objective of this paper relies on discussing the importance of marketing strategies. The following pages focus on developing a marketing plan for a company that produces bulletproof vests. The introductory section is intended to identify the important aspects that this plan addresses. The paper continues with the analysis of the situation of the company, and with the presentation of the marketing plan.
Introduction
The marketing strategy is the factor that makes the difference between various product and services....
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