Verified Document

Applying: Safeguard Protective Clothing Manufacturers Bulletproof Vests Essay

¶ … applying: safeguard protective clothing manufacturers bulletproof vests -- apply strategies • Definition marketing (U1 DB) • Introduction product/service (U1 DB) • Situation Analysis - marketing environment forces impacting product/service (U1 IP) • Marketing Strategy - target market(s) positioning (U2 DB & U2 IP) • Product/Service overview strategies (U3 DB) • Pricing Strategy (U4 DB) • Distribution Channels (U3 IP) You add Abstract, Introduction, Conclusion, Integrated Marketing Communications Mix, including: • Overview integrated marketing communications • Promotion Mix Strategy - explain a push pull strategy • Message Strategy - decide general message communicated target market promotional tools • Promotion Mix - choose (3) promotional tools (advertising, sales promotion, personal selling, public relations direct marketing). Bulletproof Vests Plan

Abstract

The objective of this paper relies on discussing the importance of marketing strategies. The following pages focus on developing a marketing plan for a company that produces bulletproof vests. The introductory section is intended to identify the important aspects that this plan addresses. The paper continues with the analysis of the situation of the company, and with the presentation of the marketing plan.

Introduction

The marketing strategy is the factor that makes the difference between various product and services....

Therefore, the bulletproof vests addressed by this marketing plan require complex activities in the field of PR and marketing.
Integrated Marketing Communications Mix

This activity refers to coordinating and integrating the marketing communications tools, activities, and sources into a complex program in order to increase its effects and reduce its costs. IMC also refers to customer relationship management with the purpose of improving customer experience.

Promotional Mix Strategy

In this case, it is recommended to focus on a push strategy mostly, with elements of pull strategy (Porter, 1998). This is because it is difficult to sell bulletproof vests in comparison with consumer goods, and it is even more difficult to increase sales of this type of product if the demand remains constant. The push strategy is likely to focus on trade shows that refer to safeguard and protection, negotiation with retailers, and point of sale displays. The pull strategy is likely to focus on customer relationship management, and discounts.

Message Strategy

The message of the marketing campaign should focus on the high quality of the products. This is because in a field like security and protection, the quality of…

Sources used in this document:
Reference list:

1. Jain, S. (2008). Integrated Marketing Communication. Global India Publications. Retrieved August 17, 2011 from http://books.google.ro/books?id=4g3M61Oo38QC&printsec=frontcover&dq=integrated+marketing+communications&hl=ro#v=onepage&q=integrated%20marketing%20communications&f=false.

2. Porter, M. (1998). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Retrieved August 17, 2011 from http://books.google.ro/books?id=QN0kyeHXtJMC&pg=PA127&dq=push+pull+strategy&hl=ro#v=onepage&q=push%20pull%20strategy&f=false.

3. Dolak, D. (2010). The Marketing Communications or promotional Mix. Retrieved august 17, 2011 from http://www.davedolak.com/promix.htm.
Cite this Document:
Copy Bibliography Citation

Related Documents

False Advertising
Words: 1074 Length: 3 Document Type: Essay

Some misleading advertisements I’ve received in the mail have been offers to have met debt consolidated, with letters saying I am pre-approved for a large personal loan at a very low interest rate. It always looks too good to be true and after a quick inspection online, I find that others have received the same junk mail and down at the very bottom on the letter in fine print are

False Advertising and Plato
Words: 1026 Length: 2 Document Type: Essay

Allegory of the Cave The beginning of Plato's book VII of the "The Republic" (514a -- 520a) is a written dialogue between Glaucon, Plato's brother, and his mentor, Socrates - The Allegory of the Cave. Plato's 'Allegory of the Cave' presents a world whereby prisoners lived chained to the wall of the cave. The people carrying puppets or objects, the puppeteers, create shadows of the objects on the wall, and for

Business Law: False Advertising It Is Ethically
Words: 1107 Length: 3 Document Type: Term Paper

Business Law: False Advertising It is ethically and legally important to remain truthful in advertising. Companies are not allowed to attract customers with false advertisement. Legally speaking, a company can come under attack for promising something it doesn't mean to deliver or changing the terms of delivery of those promises when customer makes a demand. But several times, businesses especially small business owners might use bait and switch advertising tactic to

Ethical Problem: False Advertising False
Words: 2271 Length: 7 Document Type: Research Proposal

" Another member of these matchmaking sites argued that it is illogical for any of these companies to spend several hour of their employee's time to lure someone into paying $30 membership fee [Santo, 2005]. It is indeed a sorry state of affair because false advertising does more than just rob people of their money; it also gives unfair advantage over competitors and simply betrays the trust of millions of people

Advertising Is Essentially a Negative Influence on
Words: 1278 Length: 4 Document Type: Term Paper

Advertising is Essentially a Negative Influence on Society: Generally, advertising has been part of economies across the globe since the commencement of trade as merchants have primarily sorted out the benefits of their goods in the marketplace. Some of the most common advertising means that were present in ancient advertisement include shop signs and broadsides in posts, walls, or trees. Since then advertising has continued to grow and develop to an

Advertising Content Analysis Contemporary Coca-Cola
Words: 1399 Length: 5 Document Type: Essay

) In any case, an advertising mechanism that presents a flattering image that is consistent with the way people in the target audience most want to view themselves is likely to be very successful. In that respect, the Coca-Cola ad employs the same principle as pioneered and perfected by the tobacco companies in the middle of the twentieth century: "If one wants to be & #8230; a 'real man' then one

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now