B2B marketing experts are now predicting that given how process-centric the roles of marketers will be in the future, that the new era of the marketing technologist continues to emerge since the last decade (Swindley, 2002). B2B marketers then are beginning to own three processes that involve pricing, quoting and contract management. This is bringing an entirely new era to B2B marketing of accountability for translating advertising and promotion

This method is a descendant of a Rand Corporation study methodology changed from war planning and now applied to changing university curricula. It will produce changing and dynamic profiles as the needs arise for a study. It is a research technique with flexibility that has been used in a program at the University of Calgary to explore new concepts of the information systems body of knowledge in business. The Delphi

Organizational Analysis of Google Google is a high-tech organization with appealing rates of growth beneficial to shareholders. Inherent with its development, Google faces notable challenges. This study will focus on the situation facing the company besides exploring the competition it faces from rival firms in the industry. This study also provides positive and feasible recommendations for the leaders of the organization to consider. Besides the issues facing the company, the outstanding

What social networks will need to do however is tread the line between keeping and growing user trust vs. monetizing their content. Trust within social networks and online communities have been studied for decades with the results showing transparency is critical for trust to continually be strengthened (Beth, Borcherding, Klein, 1994). There are several strategic directions that social networks could go with the data captured, yet by far the

This literature review first looks at the history if intelligence oversight (IO) and then explains the current problem it faces in terms of ethics and the arrival of the Digital Age, which has complicated the matter. It next synthesizes the literature on what the various ethical theories are and how this further complicates the issue of IO. Finally, it discusses research on the fundamentals of ethics and gives recommendations for

Google Innovation How Google's Innovative Technologies Have Changed the World The Google founders deliberately designed and continually fuel a corporate culture that puts innovation at the center, acting as a highly effective catalyst for creating new products and services. One of the foundational elements of their culture is the Rule of 20%, which gives engineers the flexibility of spending up to 20% of their time on projects they are interested in transforming