Tipping Point Theory
Apply Tipping Point Theory
Applying tipping point theory: Salespersons
As articulated by Malcolm Gladwell, tipping point theory suggests that small changes can make an enormous difference, in terms of the ways they create waves of change that eventually affect the rest of the surrounding environment, much like one carrier of a 'disease' that spreads an illness from person to person can create an epidemic. Although the disease metaphor is an example of a negative manifestation of tipping point theory, positive reforms can also be spread from person to person very quickly. Another good example of this is that of the 'meme' or Internet phenomenon that 'goes viral' as more and more people share the image or video with their online acquaintances.
Gladwell divides the disseminators of ideas into three categories: that of mavens, connectors, and salespersons. Mavens know a great deal about a topic and have the authority and enthusiasm...
By using these and other examples such as Wunderman's use of the "Gold Box" in the TV commercials for Columbia Record Club, Gladwell drives home the point that the Stickiness Factor can help create and tip an action trend in favor of envisaged goals. As he points out, "We all want to believe that the key to making an impact...lies with the inherent quality of the ideas we present.
Thomas Kuhn (1922-1996) was an American scientist, historian and philosopher who wrote a controversial book in 1962 called The Structure of Scientific Revolutions. Kuhn was born in Cincinnati, Ohio and from an early age expressed interest in science, particularly physics; obtaining his BS degree in physics from Harvard in 1943. He stayed at Harvard for his MS and PhD, and credits the period of the late 1940s in helping him
Phenomenology and Grounded Theory Approaches Both phenomenology and grounded theory are commonly used approaches to qualitative research in the social sciences. While grounded theory and phenomenology can sometimes be used simultaneously in ways that “slur” or “blur” the distinction between multiple qualitative methods, researchers in education should ultimately focus their attention on the best method for exploring single, focused research questions and their real-world applications (Baker, Wuest, & Stern, 1992, p.
Rhythmic Activities Facilitate Shared Leadership and Team Flow? Management literature is rife with advice on how to engage teams of workers in their tasks, how to get teams to cooperate, and how to build cultural identity as a company. Historically, humans have used group rhythmic tasks to solidify affiliation in religious, cultural, and military settings (Wiltermuth & Heath, 2009). Traditional team-building approaches have focused largely on the content or style rather
A third would prove less immediately apparent. One respondent remembered with mild embarrassment a time when he was caught shoplifting a candy bar. He was 7 years old and was in a convenience mart with his mother. He asked her if she would buy him a Snickers Bar and she refused. She told him she didn't have the money for it right then. Therefore, when she turned her back, he
" (Chennameni, 2006) it is reported that this "incessant interaction and conversion in turn results in joint creation of knowledge by individuals and organizations." (Chennameni, 2006) Organizations are reported to play a key role in activating the "explicit and tacit dimensions of knowledge and in providing a forum for the knowledge spiral through four modes of knowledge creation" (Chennameni, 2006) Those four modes are stated to include: (1) socialization; (2)
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