The company for most of its existence operated as a niche player, essentially utilizing a differentiated focus strategy. The current strategy, however, has been to downplay the exclusivity it long sought to cultivate and focus on a broad differentiation strategy instead (Burrows et al., 2007).
Apple has continued in recent years with this strategy. The company has continued to release different iPhone version and has introduced the iPad in order to revitalize the moribund tablet computer market. The company has continued to garner success in the mainstream, and that has translated into substantial gains in revenue, profit and stock price. In most products, this has also translated into market share, though conspicuously the company still holds a single digit share in the personal computer market.
The company still faces intense competition in most of its product lines, and competes against different firms in these lines. However, Apple still has opportunity, particular in growth in personal computers. The company is also well-poised to capitalize on new modes of computer technology usage. While its present product line consists essentially of Apple-fied versions of pre-existing products, the company has also built a couple of new strengths for itself that will help it to pursue a mass market strategy. The first is that it has learned much about the ways in which consumers use their technology and in doing so is in a better...
Apple is rumored to be designing a video player and accompanying video store, which will provide even more multimedia content for the digital hub. In order to insure future success, Apple only needs to continue on its current path. Steve Jobs recently announced that Apple would switch to the same Intel processors that power most other personal computers. Despite concerns from some in the technology press that the switch will
Alternatives and Solutions Clearly, Apple is a successful, multidimensional and global corporation. Sales have more than doubled between 2005 and 2009 domestically and more than tripled internationally. The company has adequate income to fund R&D, but could reduce cost of sales considerably and funnel those funds into future projects and/or advertising. Solutions for their issues may be broken down into four general areas: Reduction of COG through outsourcing, Improving Market Share
Apple Computers Influence on Popular Culture Apple Computer, Inc. is recognized worldwide for creating powerful solutions that are based on user-friendly personal computers, servers, peripherals, software, personal digital assistants and Internet content (Apply Pp). Headquartered in Cupertino, California, Apple is an innovator in the information industry and a leader in multimedia technologies (Apple Pp). It develops, manufactures, licenses and markets solutions, products, technologies and services for business, education, consumer entertainment, scientific
Apple Computer is one of the great corporate success stories of the past decade. On the back of a successive string of hit products, the company has experience rapid growth over the past several years. In its last fiscal year, ended 9/25/2010, Apple earned $14 billion on revenues of $65.2 billion (Apple Inc. Fiscal 2010 Form 10-K). These figures increased 70% and 52% respectively in fiscal 2010. Apple has a
Their focus on software and hardware allowed their company to continue its growth trend. Furthermore, Apple re-designed its computers to focus on making them as easy and as friendly to use as possible. Since, in the 1990s, many individuals were using computers for the first time due to the increased use of the Internet, this "friendly" focus helped them to sell their computers and gain footing in the market. According
The first of these was co-designed with Sony, and established the modern layout for laptop computers that has remained popular ever since. In 1994, Apple revamped its Macintosh line with the introduction of the Power Macintosh, which was based on the PowerPC line of processors developed by IBM, Motorola and Apple. Apple's operating system software was adjusted so that most software written for the older processors could run in emulation
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