Business Comparisons
The cell phone manufacturer business is a global industry. It is a large and rapidly-evolving industry where few companies can maintain a high profile in the industry for an extended period of time. Some of the major players in the industry today are Samsung, Apple and Huawei, with 21.4, 13.9 and 8.7% share of the market respectively (IDC, 2015). These companies are all in different countries, and all have different cultural elements that make them unique. This paper will look at the differences between these companies.
Models of Culture
One of the models of culture that is common is the Hofstede model, which sees culture as a bridge between human nature and personality. So an organizational culture is a reflection of that -- the culture defines the organization, distinguishes it from other organizations and is something that helps the organization to function in a specific way (Hofstede, 1991). Apple has an organizational culture that is built on being trend-leaders. The people within the company recognize that they are the only vertically-integrated company in the business, and this is something that makes them distinct. Other companies do hardware, not operating systems, but Apple does both. Thus, there is a focus on innovative features, and things like design being highly important to Apple. The company also is known for a culture where decisions are centrally-controlled and highly secretive, but there is also a high level of buy-in from the people that work there.
Samsung's culture is rooted in traditional Korean business culture. The company is hierarchical, and things like promotion has traditionally been based on seniority. But one of the things that distinguishes Samsung from other Asian electronics companies is that it is trying to build more creativity into the culture. Samsung recognizes that creativity...
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Apple needs to increase its market share for iPad 4. Product outline Apple Inc. is a well known technology firm that specializes in designing, production and selling of computers, mobile phones and music related devices. The most outstanding feature of Apple Inc. is the brand-perception as well as identification. Apple has built itself to become a cult-brand over the last decade with the strategy to invest and market iTunes, QuickTime and iMaclines
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