Apple's business strategies are well aligned with the company's mission and vision statements. Those statements are best summarized as the desire to "create products that consumers will find easy to use and marry innovative technology to work productivity and personal entertainment" (Mallin and Finkle, 2011, p. 49). The synthesis of Apple's respective business strategies revolves around the confluence of work productivity and personal entertainment -- more so than many organizations, Apple has managed to integrate these two realms and reap the benefits accordingly. Thus, it is able to maintain a desirable prominence domestically while expanding its global operations to not only include critical facets of research, development, and supply chain operations, but also to include a growing customer base. It was largely able to achieve such an admirable presence by expanding its business beyond mere personal computing to not only making such computing ubiquitous, but shifting it into telecommunications and the audio entertainment industries with its influx of iPhones, iPods, iTunes, and their accessories. Subsequently, its mission and vision is well aligned with the long terms goals and strategic direction of the company.
The existing business strategies, domestic and global environments, industries and internal capabilities of Samsung involve a bevy of interests across vertical industries that are almost all focused on customer service. Virtually all of the technical innovations and products that Samsung provides are to assist people in some way -- that assistance spans basic communication needs to medical attention. While such a business strategy of providing customer service to improve the quality of lives for individuals is vast in scope, Samsung's individual strategies are equally as vast in their focus on globalization. Quite simply, the company's numerous pursuits are found in many different countries including throughout Asia, the Middle East, and the Westernized world. While the organization's basic strategy is to help people live better through the provisioning of customer service in numerous aspects of life, its mission and values of attempting to make the world better. Although such a mission may appear vague at first, it actually sums up the wide variety of interests and areas in which Samsung conducts business -- which includes real estate ventures, skyscraper construction, and numerous other aspects of life. In this respect, its approach towards its various business strategies is well attuned to its mission and values.
2. Apple's strengths include its varied businesses which include computing, mobile devices, entertainment, and a variety of hardware and software to facilitate these ventures. It also has a pulse on popular culture that relates to both the workplace and personal lifestyle -- it is considered cutting edge and dependable by a bevy of its customers. Its weaknesses include the fact that its former main product -- desktop computers -- seem to slowly be getting phased out by any variety of mobile options. Its opportunities lie in the every increasing mobile and internet population -- there are numerous ways it can exploit this fact. Its primary weaknesses come in the form of its competition which most eminently includes Microsoft in the realm of personal computing. The company's strengths influence its competitive position by providing it extreme relevance in contemporary society, whereas its weaknesses have forced it to explore mobile options. Those options (such as the iPhone) have proved extremely profitable in the mobile industry, while its competition forces it to continue innovating.
Samsung's strengths involve its vast product diversification and the numerous markets in which it has a formidable presence. Samsung is associated with almost every aspect of technology, and several industries that do not pertain to technology whatsoever. Its weaknesses involve high marketing costs and intense competition in the field of mobile devices. Its opportunities involve the Internet of Things primarily. Its threats include the businesses of their mobile competitors, which most eminently includes Apple. However, there are a number of other smartphone vendors that are challenging the duality between Apple and Samsung in this market. Its opportunities in the Internet of Things make it extremely competitive, and the leading vendor for this largely untapped market. Its threats force it to streamline processes and continue innovating in the mobile devices market. Its strengths enable it to stay competitive in a number of different industries. Its weaknesses force it to utilize savvier marketing to remain competitive in the mobile device industry. Samsung has an enviable position in the technology industry, but its competitive position requires it to reduce costs while splitting its attention between marketing and research and development...
Samsung competes in a market that is now becoming more commoditized. The overall smart phone market is entering its mature phase. As is characteristic of many firms in this phase, competitors will attempt to steal market share from each other. This occurs because industry growth is slow, and the only way to stay profitable is to take customers from other consumers. Marketing has a very integral role as it relates
Business Comparisons The cell phone manufacturer business is a global industry. It is a large and rapidly-evolving industry where few companies can maintain a high profile in the industry for an extended period of time. Some of the major players in the industry today are Samsung, Apple and Huawei, with 21.4, 13.9 and 8.7% share of the market respectively (IDC, 2015). These companies are all in different countries, and all have
Apple iPhone Company) In the achievement of competitive advantages, desired financial resources, and satisfaction of the consumers and employees, business entities need to focus on enhancing effectiveness and efficiency of their marketing strategy. This is because of the role and importance of marketing strategy in the achievement of market share while addressing the needs and preferences of the consumers. There are various marketing strategies adopted and implemented by unique organization
Smart Watches and Their Evaluation Functionality and Usability With Smartphones Smart watch, often referred to as the smart watch is a wristwatch that has been computerized, and integrated with functionality that has been enhanced beyond timekeeping (Miyake, 2001). Moreover, the features of smart watch make it comparable to a personal digital assistant, or a PDA device. The early models of these watches were capable of performing basic tasks that included translations,
Samsung Electronics is the largest producer of mobile phones, LCD panels, semiconductors, and televisions in the world. Owned by the Chinese global business conglomerate Samsung Group and with its headquarters in Suwon, South Korea, Samsung has manufacturing facilities and sales operations in more than 80 countries across the globe. This paper discusses a number of strategic aspects relating to Samsung. The paper specifically determines the impact of the company's mission,
Apple Inc. Organization's Product Life Cycle Samsung, Google, and Microsoft are the three predominant competitors for Apple Inc. These giant firms are fundamentally auspicious in making Apple Inc. lose its market share. They are utilizing price competition methodologies and more current and quick line expansions. The rivalry is exceptionally extreme because of current players and the presence of substitutes, which have the capacity to snatch ten percent of the market share
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now