Apple is very selective about the trade shows it participates in based on these criterion of markets served and total available market available, and also uses a series of metrics and key performance indicators (KPIs) to measure performance (Mitchell, 2011). The effectiveness of this strategy has been quantified in the overall growth of each of Apple's core market segments over time (Cuneo, 2003).
Personal Selling and Public Relations
Apple is known for being exceptionally successful in the areas of enterprise selling and enterprise software integration to its iPhone and iPad, with these devices dominating the Fortune 1,000 marketplace (Apple Investor Relations, 2011). The approach Apple takes to direct selling in the enterprise, education and the mid-tier enterprise market all center on unifying computing and software platforms first, then accentuating product-based differentiation (Cusumano, 2008). The structure of the direct or personal selling strategies is also aligned to specific vertical markets including scientific and engineering, high-end publishing, and telecom in addition to many others (Apple Investor Relations, 2011).
From a public relations standpoint, Apple is also considered to be one of the best performing companies globally. Instead of trying to be all things to all people, Apple concentrates on creating highly targeted PR goals and objectives and then uses a combination of on- and off-line platforms to attain them. PR at Apple is less about being overbearing and loud about the direction of a product or value of a service, and more focused on how the specific message contributes to the overall brand (Mitchell, 2011). Apple...
This level of the maturity model is a transitory one and is focused more on either small, incremental gains from the first level, which is Reacting. In the Reacting layer of this proposed Branding Maturity Model, the majority of brand departments have a decidedly "every department for itself" approach to process maturity and have information flow that is purely dependent on personal productivity applications only. That is to say
Apple iPad Promotional Activity Analysis Promotional activities are extremely important in terms of how a company gains and maintains customer traffic. The use of promotional tactics have the capacity to make or break a company, along with being a driving force in placing a company on the map in terms of competing industries. Apple is a company that has utilized clever and timely promotions for its products that have allowed Apple
MARKETING STRATEGY, PLANNING & Management PROCESS: APPLE & HTC Analysis of the Marketing Strategy, Planning and Management Process Apple Inc. is a multinational company incorporated in America and headquartered in Cupertino. The firm designs, sells, and develops consumer electronics, online services, personal computers, and computer software. The company is widely known for its hardware products such as the iPod media player, iPhone Smartphone, Mac computers, and iPad tablet computer. The company offers
What Salesforce does is create microsites, Twitter accounts, Facebook fan pages and LinkedIn accounts for their events, so that potential attendees can learn about the events' details through the channels that best fit their needs (Bernoff, Li, 2008). Each of these online approaches Salesforce uses are also heavily supported by video and audio clips, and an entire range of digital content that can be downloaded and played anytime potential
The effectiveness of promotional strategies is highly dependent on their ability to resonate and be relevant to the target audiences over time (Reference). This is the basis of the research being undertaken; to determine which promotional tools and strategies are the most effective in attracting, training and retaining the most talented and motivated volunteers for the London 2012 Olympic Games. The following are the aims and objectives of this analysis.
E-Marketing Strategies at Apple Orchestrating rapid new product development cycles that in many cases deliver products and services that create new markets, while at the same ensuring the continual strengthening and fidelity of a global brand is a daunting strategic challenge. Incorporating the most effective approaches to Integrated Marketing Communications (IMC) strategies today across a spectrum of established and emerging e-marketing channels must be managed with goals in mind first,
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