Business Case Analysis
Apple's Winning Strategies
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Apple's Winning Strategies:
How has Apple developed extreme loyalty among customers that has resulted in an almost cult like following?
Apple operates in the high growth and highly dynamic information and technology industry. Founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, the company's primary aim was of developing and selling personal computers. Mac line of computers, the iPod media player, the iPhone smartphone and the iPad tablet are the products of the company that are the most well-known. It has been declared as the most valued brand in the world and is very cash rich.
According to Interbrand, the brand consultancy agency, Apple's brand was number one among all the brands in the world in October 2014 as Apple was announced to have a brand value of 118.9 billion dollars (Crum).
The company enjoys enormous popularity among the customers and its products create extremely loyal customers. One of the primary reasons for this is an innovation which is the key core capability of the company. The company produces products that are a step ahead of the market. Apple incorporates enough flexibility in terms of product diversification as is evident from the mission statement which is product oriented and the vision statement which is customer oriented. Thus, product innovation for the customer is the core strategy of Apple. Apple strives to provide unique content in terms of features and usability (King).
The company always believes in blue ocean market strategy new demand for new products are created by the company which helps in creating a new market for the products. One example is the iPad that essentially replaced the walkman creating a new and never before seen demand for small hand help personal music systems. The Apple Pad and the Apple Watch are other examples...
Psychographics of Apple Customers Sources: (Anthes, 2011) (Barwise, Meehan, 2010). Recommendations What Apple must do is re-position the iPad Mini as a viable option for the majority of its customer base by bundling in more software applications to make this latest device indispensable to anyone who owns a Macintosh, iPhone or has music purchased on iTunes. Apple has long struggled with integration across third party platforms, so making the iPad Mini a vital
risk that Apple Inc. faces with respect to its international economic exposure. Apple designs its products in the United States, manufactures them in China and then sells them all over the world. In order to analyze this exposure, a number of steps will be undertaken. The first step will be to provide an overview of the business, what its foreign exchange exposure is, and how the company manages that
Apple StrategyApple Inc. is a global technology company renowned for its ability to innovate and change the direction of the technology industry in numerous ways over the years. From the iPhone to iTunes to the iPad, it has disrupted the sector again and again, and has constantly kept competitors chasing to keep up. In one way, its success can be attributed to its strategic business and corporate-level strategies, which have
Strategic Planning Brief description of the organization and its industry Vision & Mission Statements of Apple Inc. External Environmental Analysis Internal Business Environment Analysis Strategies for Apple Brief description of the organization and its industry Strategic planning can be defined as the process where the company objectives and goals are formulated and several processes are used to implement the formula to achieve the goals. The formulation of the processes need to be done keeping in mind the
Business and Human Resources Apple Company Inc. Apple was founded by Steve Wozniak, Steve Jobs and Ronald Wayne in 1976; however it was integrated in 1977. It is an American company which not only produces computer electronics, personal computers, portable devices and software but also sells them. Apple has been in this business since 30 years and in this time span, it has faced highs and lows in its economic activity. It
Apple remains committed to its differentiated positioning, and that will inherently limit their share of the market. Tablets are Apple's second-largest market. The iPad was launched in fiscal 2010 and in fiscal 2011 it enjoyed 311% growth. It has now begun to emerge as a substitute for personal computers, even in the corporate market (Etherington, 2012). This has helped to drive growth. The iPad has always been a differentiated product
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