Since the iPhone is such an elaborate tool, it is likely to be used more as computer than as a telephone. This narrows down their market. Apple's main consumers and iPhone buyers are the teenagers, who make the purchase as the product is cool, and the it community, which buy the iPhone for its utility.
The adolescents' market segment is a highly important one as the teenagers represent a main target in promoting the iPhone. They buy the product to be in fashion, to make a statement. And most of these purchases are based on the strength of the Apple brand. "Apple is one of the leading branding companies in the world. Marketing experts like Marc Gobe argue that Apple's brand is the key to the company's success."
In order to increase their sales on the adolescents' market segment, the company must remain alert to all changes in the environment, changes which may affect customers' behavior and demand. Apple must be able to foresee future needs and satisfy them. Furthermore, they must develop and improve the iPhone to make it more appealing. In this order of ideas, they should add in new features, such as the possibility to use music in mp3 and mp4 formats as ringtones.
To increase sales onto their second market segment, the it community, the Apple Company must also identify all future needs and satisfy them, but not to make the product more fashionable, like with teenagers, but increase its utility. For instance, they could empower users to also edit documents, rather than just read them.
Bibliography
Block, R., iPhone review, Engadget, July 3, 2007, http://www.engadget.com/2007/07/03/iPhone-review/,last accessed on January 31, 2008
Block, R., iPhone facts from the first reviews, Engadget, June 26, 2007, http://www.engadget.com/2007/06/26/iPhone-facts-from-the-first-reviews/,last accessed on January 31, 2008
Borsato, L., the iPhone Market, April 30, 2008, http://larryborsato.com/blog/2007/04/the_iphone_market.htmllast accessed on January 31, 2008
Grossman, L., Invention of the Year: The iPhone, Time Magazine, October 31, 2007
Lawson, S., iPhone faces uncertain market, Info World, January 11, 2007, http://www.infoworld.com/article/07/01/11/HNiphonemarketuncertain_1.html, last accessed...
Apple Company Overview Apple Inc. is a designer and marketer of consumer electronic devices. The company's main products are the iPhone smartphone, the iPad tablet, the iPod line of music players, and lines of personal computers. The company is vertically integrated with respect to design, so it also has a significant revenue source from its software, most of which complements its devices. Apple has its design headquarters in California. The company operates
Apple Company Apple Computer, Inc. is a multinational corporation with its roots in the United States. It designs and markets consumer electronics, computer software, and personal computers (Shetty, 2011). The company has grown to rival the likes of Microsoft in the world of consumer electronics and computers. As such, its physical, monetary and human resources, as well as its knowledge and technology are used in such a way as to ensure
Apple is very interested in the selling process. As a consequence, Apple has made significant investments in programs designed to improve reseller sales. One of these programs is the Apple Sales Consultant Program. This program consists in placing Apple employees and contractors at selected third-party reseller locations. The reason behind this strategy consists in the fact that Apple's managers consider that one of the key factors that sustain a successful general
Apple Company and how it recruits talent, how it selects and trains talent, and why it has become the most successful and most visible technology company in the world. Description of Apple The Apple Company (Apple Inc.) was first incorporated on the 3rd of January 1977. Apple is known for its excellence in "…designing, manufacturing and marketing mobile communication and media devices," according to the Apple profile written by Reuters. Steve
APPLE COMPANY ON EDUCATION SECTOR Apple Company on Education SectorFinancial AnalysisIn essence, the financial analysis of Apple would come in handy in efforts to assess its performance over time. Data for the analysis will be sourced from the Form 10K statements the company has filed over the last 5 years. Table 1 captures the key metrics that were used in the analysis of the performance of Apple.From the onset, it
Apple in the Enterprise -- their role in B2B Markets Apple in the Enterprise: How They Are Succeeding in the Business-to-Business (B2B) Marketplace Apple Inc., has shown through the consecutive series of innovations in the smartphone, MP3 and tablet markets that their propensity to create profitable business models is now a core competency. While investment and analysts debate just what the critical catalyst of their successes are, nearly everyone agrees on the ability
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now