Apple's iPhone 5 Marketing Plan
Competitors/Substitutes
Competition is an entity in business that is unavoidable and can be viewed as a risk when a company is venturing into a new market. Nevertheless, competition healthy and should be encouraged from the optimal perspective. This applies to any company that desires to grow and deeply explore a given market. In any marketing plan, one should expect competition that becomes tough and tight at times. Competition is beneficial because it points out on the areas of weakness of a given company, and gives an opportunity for a company to improve for better service deliver compared to its competitors (Schneiders, 2011).
In the sale of the iPhone 5 to Australia, competition is inevitable. It is expected that other companies will come up with products that directly compares to iPhone 5 if not better. They will come in with a lot of vigor seeking to outdo Apple as a company, with its latest design of iPhone 5. If Apple does not watch out on this, it may fall a victim of circumstances because of poor planning. Planning how to handle this risk of competition that will come is a remarkable move that will fully assist Apple to maintain and improve its status in the Australian market.
The current and potential competitors and substitutes to Apple to its latest iPhone 5 models include Samsung, LG, Nokia, and Google. These companies are quickly establishing themselves in the Smartphone technology. They are currently strategizing on coming up with better designs of Smartphone compared to the iPhone 5 of Apple. Most of these companies have already actualized their dream visions for their Smartphone models. This has created a lot of competition to Apple in the different markets globally, where iPhone series is the leading Smartphone technology. The products from these potential competitors to Apple have diluted the market that was initially predominated by the iPhones (Gitman, & McDaniel, 2008).
For instance, Samsung has produced the Samsung Galaxy series. The Smartphone has become a serious threat to the iPhone 5; Samsung Galaxy S2 and the recently released Samsung Galaxy...
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