Apple iPad Promotional Activity Analysis
Promotional activities are extremely important in terms of how a company gains and maintains customer traffic. The use of promotional tactics have the capacity to make or break a company, along with being a driving force in placing a company on the map in terms of competing industries. Apple is a company that has utilized clever and timely promotions for its products that have allowed Apple products to become the standard in terms of high quality and recognition within the technology industry. Such vital promotional activity can be seen more specifically in Apple's work with their iPad campaign. In understanding the campaign fully in terms of its reach, frequency, message, target, etc. one can better gauge the overall success of the campaign in order to understand if Apple's promotional tactics have paid off in the long-run.
Promotional Goals
In viewing the promotional goals of Apple in marketing the iPad, one can note the reach, frequency, message and target audience for the product at hand within the market. Before the iPad, the industry had never before seen such hype arise around a single product. Many have noted that all that Apple does -- such as launching its revolutionary iPod and iPhone -- eventually turns to gold, and this can be largely attributed to marketing and promotional activity strategies. Television, radio, internet, conferences, conventions and launch parties are all the areas that Apple promotion benefits from. In hitting all of these areas of notoriety by using the following tactics, Apple has created and maintained a promotional style that is unparalleled in the industry and keeps the company at the top.
The capacity for the iPad to become so successful began with its initial marketing and promotional campaign that asserted that such a product was indeed, for everyone. In an economy left reeling from the recent recession, media that the iPad caters to -- that has long been...
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Apple needs to increase its market share for iPad 4. Product outline Apple Inc. is a well known technology firm that specializes in designing, production and selling of computers, mobile phones and music related devices. The most outstanding feature of Apple Inc. is the brand-perception as well as identification. Apple has built itself to become a cult-brand over the last decade with the strategy to invest and market iTunes, QuickTime and iMaclines
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