¶ … Apple Inc.
Globalization initiatives have contributed to the need for many companies across the globe to expand their businesses beyond the local or domestic markets. The focus of this article is to analyze Apple, Inc., an American multinational that operates in several countries in the world. It begins with an analysis of the strategies for competing in international markets and how the firm is organized to gain regional or global advantage while remaining responsive to local conditions. This is followed by a summary of how the firm is organized internationally, its structure, and modus operandi, and whether it has resources to compete globally. The final part of the paper provides specific recommendations for Apple Inc. To become a market leader in the next five years throughout its operations.
The Case of Apple Inc.:
As globalization and rapid technological advancements have become common characteristics in the modern business world, organizations and companies are expanding into international markets. A company considers expanding its business beyond the domestic market and into foreign markets because of various factors or reasons. The most common reasons for such strategies include gaining access to new customers, to capitalize on its major competencies, to extend its business risks throughout a wider market base, and to enhance the firm's competitiveness. The company's strategic options in the international markets are shaped by various factors like cross-cultural differences, the need to obtain a local-based competitive advantage, and the threat of adverse exchange rate shifts. Since these factors also include political risks, the choices are shaped by the effect of the host government policies on the local business culture. There are several strategies for entering and competing in international markets including maintaining a national production base and exporting products to global markets and licensing foreign companies to use the firm's technology or distribute the firm's products (Hunger & Wheelen, 2006, p. 391). The other strategies include the use of a franchising strategy, a multi-country strategy, a global strategy, and strategic alliances or joint ventures.
Apple Inc. is an American multinational company that operates and competes in various markets across the globe. As a company's business strategy tends to be a reflection of its leaders, Apple Inc. has differentiated itself through the adoption of an elegantly...
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