Apple also understands the importance of a prominently displayed logo, specifically on its laptops. On many models, the logo lights up, while it is also displayed right side up when the screen is open. This shows an understanding that the logo is an important advertising tool, rather than simply a design element that needs almost no attention. In this way, Apple understands the power of this type of advertising to those who are in the market for the products it provides.
Another part of logo advertising is Apple's placement in television shows. The laptops and computers in these shows broadcast their usability to a very wide base of viewers. The decision of which shows to use for such placement is also well made, maximizing the exposure of the company and its logo to potential customers.
According to Enderle (2004), Apple's use of human resources is one thing that excellently reflects its ability to make good marketing decisions. The late Steve Jobs, for example, was an excellent asset to the company's marketing department. By using his talents as a general marketer and speaker, Apple has been able to create a strong brand that stands out among its competitors. Now, after Jobs' death, the company's managers will have to make serious human resources decisions in order to remain competitive.
The planning and decision-making trends at Apple therefore seem focused upon two main factors: design and marketing. By focusing their products and marketing on an understanding of what would excite people and what they...
APPLE INC. FULL TITLE GOES HERE Apple Inc. Planning and forecasting Methods of Forecasting Over the previous many years, the forecasting power at Apple has taken on numerous diverse methods. In the days where Apple brand lines were more restricted, our marketplaces more recognizable, and Apple selling and delivery methods more uniform, they are able to afford to depend on direct contribution from suppliers and the corporation's own sales force. Apple products loaned themselves
Apple Company and how it recruits talent, how it selects and trains talent, and why it has become the most successful and most visible technology company in the world. Description of Apple The Apple Company (Apple Inc.) was first incorporated on the 3rd of January 1977. Apple is known for its excellence in "…designing, manufacturing and marketing mobile communication and media devices," according to the Apple profile written by Reuters. Steve
APPLE COMPANY ON EDUCATION SECTOR Apple Company on Education SectorFinancial AnalysisIn essence, the financial analysis of Apple would come in handy in efforts to assess its performance over time. Data for the analysis will be sourced from the Form 10K statements the company has filed over the last 5 years. Table 1 captures the key metrics that were used in the analysis of the performance of Apple.From the onset, it
Table 2: Distribution of Revenue by Product Area Source: (Apple Investor Relations, 2008) (Prudential Equity Group LLC, 2006) Planning The cornerstone of Apple's planning processes is the continual development of products and services that compliment the product and services ecosystem shown in Figure 1 (Apple Investor Relations, 2008) (Prudential Equity Group LLC, 2006). Figure 1: Apple Product and Services Ecosystem Source: (Apple Investor Relations, 2008) (Prudential Equity Group LLC, 2006) For Apple, their future planning revolves
Apple needs to increase its market share for iPad 4. Product outline Apple Inc. is a well known technology firm that specializes in designing, production and selling of computers, mobile phones and music related devices. The most outstanding feature of Apple Inc. is the brand-perception as well as identification. Apple has built itself to become a cult-brand over the last decade with the strategy to invest and market iTunes, QuickTime and iMaclines
Apple needs to increase its market share for iPad 4. Product outline Apple Inc. is a well known technology firm that specializes in designing, production and selling of computers, mobile phones and music related devices. The most outstanding feature of Apple Inc. is the brand-perception as well as identification. Apple has built itself to become a cult-brand over the last decade with the strategy to invest and market iTunes, QuickTime and iMaclines
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