When the company went public it also created more millionaires than had ever been created up to that point (Thirty years of apple).
There were several other computers that were released prior to 1984 when the Macintosh computer was released. By 1986 Wozniak left the company and in 1983 Steve Jobs had been ousted from the company (Thirty years of apple).
Charismatic leader of Apple Computer
Steve Jobs
Steve Jobs is known as one of the most charismatic and successful CEO's in the world. It has been asserted that "While Wozniak was the technical brains, Jobs was the idealist. He wanted his computers to be both technically and visually beautiful - and he was convinced that Apple could provide software and hardware without involving anyone else (Thirty years of apple)."
Although Jobs let the company in 1985, he returned to the company in 1996 with many new ideas that have proven to be beneficial for the company. These ideas are directly responsible for the company's comeback after experiencing such a significant decline. The products that Jobs is responsible for producing include the iMac, the iPod, the iPod nano, iTunes and now the iPhone.
Analysis
How Steve Jobs influences Apple Computer (founding-leaving-return)
Steve Jobs appears to play an instrumental role in Apple form the very beginning. Much of the research pertaining to Steve Jobs asserts that he was always dedicated to the innovation of new products. Not only did he want the products to work well form a technological standpoint but he also wanted the products to be well designed. The research insist that this was always the case with Jobs, even to the point of making significant mistakes that cost the company and caused his ousting in 1985. According to an article entitled "Steve Jobs- the Silicon Valley Pioneer"
In September 1997, Steve Jobs was appointed the 'interim CEO' of leading information technology (it) company, Apple Computers (Apple), by the Apple board. Considering the fact that the company's board itself had ousted Steve in a coup in 1983, this development was watched with interest by media and industry observers. Steve's comeback was being seen as Apple's desperate attempt to survive one of its worst phases: losses for 1997 amounted to $1.6 billion ("Steve Jobs- the Silicon Valley Pioneer")
It is clear that when Steve Jobs returned to the company in 1997 he became the primary decision maker. It seems that by this time the company was somewhat desperate to regain some part of the market share and to compete with other companies in the industry. At this point Jobs had to make critical decisions regarding the types of products that would be pursued and the need to pump new life and ideas into the company.
According to one article, when Steve Jobs returned to Apple he told company officials that the problem with the company was the product offerings. The article explains that Jobs went on to say that the company was in so much financial trouble because the products "sucked" ("Steve Jobs Magic Kingdom"). He also states that the products were no longer sexy and the whole approach to the product line needed to be altered ("Steve Jobs Magic Kingdom").
Indeed, Jobs felt that the product line was the primary problem with the company and the reason for the company being in financial ruin ("Steve Jobs Magic Kingdom"). It seems that the problem with the products could be found in the company's inability or unwillingness to push the envelope or to focus on innovation. This problem was serious and Jobs and other executives were painfully aware of the stakes involved. Apple being a public company made the situation even more critical because the company wanted to ensure that they could regain the competitive advantage and attract new investors.
As far as Steve Jobs was concerned the development of superior products that would be attractive consumers would require a certain set of management skills.
As such Jobs tried to focus the company on the goals that needed to be met. In addition he had a great deal of faith in the strategy that he wanted to implement throughout the company ("Steve Jobs Magic Kingdom").
Indeed, for many years Jobs basically restructured Apple with a more proprietary approach, and he ignored the negative feedback coming for Wall Street Analysts ("Steve Jobs Magic Kingdom"). In addition the article points out that one of his first strategies was to eliminate a great deal of Apple's...
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