Many of the core features of today's Apple product lineup - music, photos, artwork - represent the core needs that modern consumers have for their computers.
The values of the customer base are also reflected. Apple has tended to take a top-down approach to this, developing their marketing around an exposition of the values that its customers should have. These are based on Apple's key cultural values, such as creativity, innovation and hard work. Consumers in turn typically identify with these values and see them as desirable. So Apple typically uses a pull strategy to align its values with those of its consumers.
3) in order to make Apple more customer-centric, I would implement the following customer service standards. First, I would implement a process for gathering stronger feedback from the customers. Before we can help the customer, we must know what they want. Typically, feedback is only given when something goes wrong - I feel that Apple needs to take a proactive approach and gather information even from satisfied customers. I would also seek out information from former customers, to find out why they no longer purchase Apple products. This would give them a better sense of their strengths and weaknesses in the marketplace.
The second standard I would give is to build the information gathered into the product development stage. Product durability, for example, is a common complaint amongst Apple consumers. By taking into account the needs and wants of customers both existing and former, Apple can get a better sense of what they need to do in order to be more responsive to the needs of customers.
Another standard I would implement is to improve technical help responsiveness, and improve the sets of instructions that come with Apple products. As the company moves more into the mass market, they will encounter an increasingly less savvy set of consumers, who will inevitably require a greater standard of care than Apple is used to giving. Understanding the needs of these customers is key to improving customer responsiveness.
Another...
Apple Computer Company's history. 3 reliable sources required The history of the Apple Corporation: The legacy of Steve Jobs The history of Apple begins with the persona of a single figure: Steve Jobs. In 1976, Jobs, a college drop-out, and friend Steve Wozniak, founded Apple with their own money: $1,300. They created their first prototype, working of the Jobs family basement. Almost immediately, the innovation of the company became apparent. When
Apple is rumored to be designing a video player and accompanying video store, which will provide even more multimedia content for the digital hub. In order to insure future success, Apple only needs to continue on its current path. Steve Jobs recently announced that Apple would switch to the same Intel processors that power most other personal computers. Despite concerns from some in the technology press that the switch will
Alternatives and Solutions Clearly, Apple is a successful, multidimensional and global corporation. Sales have more than doubled between 2005 and 2009 domestically and more than tripled internationally. The company has adequate income to fund R&D, but could reduce cost of sales considerably and funnel those funds into future projects and/or advertising. Solutions for their issues may be broken down into four general areas: Reduction of COG through outsourcing, Improving Market Share
It is common for enterprise-level customers to get an 800 number and be asked to bring their systems into a store for support. When a corporation has literally thousands of them this is clearly not feasible, and it has only been recently that Apple has addressed this with an enterprise-level support plan. The bottom line is that Apple still attracts those workaholics looking for a cause to fully commit themselves
Apple Computers Influence on Popular Culture Apple Computer, Inc. is recognized worldwide for creating powerful solutions that are based on user-friendly personal computers, servers, peripherals, software, personal digital assistants and Internet content (Apply Pp). Headquartered in Cupertino, California, Apple is an innovator in the information industry and a leader in multimedia technologies (Apple Pp). It develops, manufactures, licenses and markets solutions, products, technologies and services for business, education, consumer entertainment, scientific
Apple Computer is one of the great corporate success stories of the past decade. On the back of a successive string of hit products, the company has experience rapid growth over the past several years. In its last fiscal year, ended 9/25/2010, Apple earned $14 billion on revenues of $65.2 billion (Apple Inc. Fiscal 2010 Form 10-K). These figures increased 70% and 52% respectively in fiscal 2010. Apple has a
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