With their focus on moving from niche market to eventual cultural iconoclasm, Apple computers is on their way to supplanting the traditional technology powerhouses of the domestic computer industry.
Externally, Apple is under consistent pressure from competitors to stay at the top of their market. Even though Apple has been the de facto winner within innovation and overall product quality, many other manufacturers are attempting to advance their own technology. Apple is fighting in affect a three front war, because it is competing in three separate industries each with their own strong competition. Within the computer manufacturing industry they must battle the likes of IBM, Dell and HP in order to maintain their market share. Within the software industry, their Mac technology must compete with Microsoft. Finally, within the music sector they are consistently faced with challengers such as Dell and Microsoft. However, because Dell has branded themselves as a niche player and created strong brand loyalty they have at present had little problems with maintaining the same level of production and sales despite their external competition.
Against its competition in two important sectors, Apple is well ahead of its contemporaries. Over the past five years, Apple has increased its overall revenue by 135%, with its stocks gaining at a pace of 21% per year within this period. The best growth for Apple in general has come within the past two years as sales of iPod and its music store has grown exponentially. Compared with other companies within their two important sectors, Apple has outclassed...
Alternatives and Solutions Clearly, Apple is a successful, multidimensional and global corporation. Sales have more than doubled between 2005 and 2009 domestically and more than tripled internationally. The company has adequate income to fund R&D, but could reduce cost of sales considerably and funnel those funds into future projects and/or advertising. Solutions for their issues may be broken down into four general areas: Reduction of COG through outsourcing, Improving Market Share
Apple Computers Influence on Popular Culture Apple Computer, Inc. is recognized worldwide for creating powerful solutions that are based on user-friendly personal computers, servers, peripherals, software, personal digital assistants and Internet content (Apply Pp). Headquartered in Cupertino, California, Apple is an innovator in the information industry and a leader in multimedia technologies (Apple Pp). It develops, manufactures, licenses and markets solutions, products, technologies and services for business, education, consumer entertainment, scientific
The first of these was co-designed with Sony, and established the modern layout for laptop computers that has remained popular ever since. In 1994, Apple revamped its Macintosh line with the introduction of the Power Macintosh, which was based on the PowerPC line of processors developed by IBM, Motorola and Apple. Apple's operating system software was adjusted so that most software written for the older processors could run in emulation
Their focus on software and hardware allowed their company to continue its growth trend. Furthermore, Apple re-designed its computers to focus on making them as easy and as friendly to use as possible. Since, in the 1990s, many individuals were using computers for the first time due to the increased use of the Internet, this "friendly" focus helped them to sell their computers and gain footing in the market. According
) Bibliography American Sign Language materials. DawnSign press. Accessed online November 21, 2004 at http://www.dawnsign.com/ ERICA system. Eye Response Technology. Accessed online November 21, 2004 at http://www.eyeresponse.com/ericasystem.html Failure Free Reading Program. Accessed online November 21, 2004 at http://www.failurefree.com/prod_diag.htm FrogPad Keyboard. Accessed online November 21, 2004 at http://www.frogpad.com HeadMouse extreme. Orin, access. Accessed online November 21, 2004 at http://www.orin.com/access/headmouse/index.htm Kahn, a.B. Assistive technology for children who have Cerebreal Palsy: Augmentation communication devices. New Horizons for Learning. Inclusion. Accessed
Apple Computer Analysis The business environment that is affected by the process of globalization determines companies to develop complex strategies. These strategies are intended to help companies improve their position on the market and increase their number of customers. Apple is one of the most successful companies on international level. However, this does not make it easier for the company to address the environmental factors in this business industry. Apple
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now