As a consequence, Apple has made significant investments in programs designed to improve reseller sales. One of these programs is the Apple Sales Consultant Program. This program consists in placing Apple employees and contractors at selected third-party reseller locations.
The reason behind this strategy consists in the fact that Apple's managers consider that one of the key factors that sustain a successful general strategy is represented by direct contact with targeted customers. This is a great way for Apple to prove the advantages of its products in comparison to the products of the company's competitors.
In order to increase the number of customers, Apple stores are very important. Regarding the company's stores, location is very important Apple stores can be found in high traffic locations, quality shopping malls, and urban shopping districts.
The company's product line is consisted of the following categories: hardware products (MacBook Pro, MacBook, MacBook Air, Mac Pro, iMac, Mac mini, Xserve), music products and services (iPod shuffle, iPod nano, iPod classic, iPod touch, iTunes 8, iPhone), peripheral products, displays (Apple TV), software products and computer technologies (operating system software - Mac OS X, application software - iLife, iPhoto, iMovie, iDVD, Garage Band, iWeb, iWork, Final Cut Studio, Logic Studio, File Maker Pro, Internet software and services - Safari, QuickTime, MobileMe).
As one may observe, Apple does not have a great number of products, but they suffice for satisfying each customer, no matter how diversified...
Apple Inc. Company Analysis Current situation Currently, Apple Inc. focuses on designing, manufacturing, and marketing media and mobile devices, digital portable music players and personal computers. The company sells varied related services, software, networking solutions, digital application, content and peripherals. Products manufactured by the company include Mac, iPhone, iPod, Apple TV, different varieties of professional and consumer software, OSX and iOS operating systems, support and service offerings, as well as various iCloud
Apple Inc. The Apple II Company Background Mission & Vision Apple's Five Force Model Current Rivalry Threat of New Entrants Bargaining Power of Suppliers Bargaining Power of Buyers Threat of Substitute Products Apple Inc. is the world's most formidable company. The company has grown to become one the world's most admirable companies through a deep dedication to innovation. The strategy in the last decade has revolved around the "digital hub" strategy that places the computer in the center of a
APPLE INC: iPhone Apple Inc.: I Phone The mobile telecommunications industry is considered one most important sector within the community market, which represents half of the 1.1 billion euros they billed annually worldwide (Merkow and Breithaupt, 2006, p66-69) Since the technology created in the 40s of last century, to the art terminals, you can say that the mobile phone has a global history in the sense that its development has slowed or
High customer satisfaction rates are attained through meticulous planning. The customers are not only made happy by easy to use and robust products but also have the desire to buy more in the future. Conclusion In the computer industry, most people still perceive Apple as the runner because of the significant influence Microsoft has on personal computers. However apple has been able to diversify its product line in the technology scope
APPLE INC. FULL TITLE GOES HERE Apple Inc. Planning and forecasting Methods of Forecasting Over the previous many years, the forecasting power at Apple has taken on numerous diverse methods. In the days where Apple brand lines were more restricted, our marketplaces more recognizable, and Apple selling and delivery methods more uniform, they are able to afford to depend on direct contribution from suppliers and the corporation's own sales force. Apple products loaned themselves
Apple Inc. Forbe's Fortune Research Report on Apple Inc. Apple Inc. -- Introduction The Mission and Vision Statement of Apple Inc. Apple CEO -- Tim Cook SWOT Analysis of Apple Inc. Strengths Weaknesses Opportunities Threats The Four Functions of Management: Planning Leading Organizing Controlling Apple -- Sales for the Year 2008 & 2007 Comparison and Analysis Apple Inc. -- Introduction: Apple Inc. is an American Multinational Organization engaged in the manufacturing, marketing, and sales of personal computers, cell phones, music players, software, networking solutions, and computer accessories. It
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