¶ … Mattel Inc.'s case study with regard to the principle of corporate social responsibility (CSR).
Corporate Social Responsibility
CSR requires the engagement of a corporate accountability vision to a broad array of stakeholders, aside from investors and shareholders. The main areas of interest are personnel well-being, societal/community well-being, and environmental protection in the present time as well as into future prospects (Corporate social responsibility (CSR) -- Current issues). Underpinning the CSR view is the theory that businesses cannot behave as separate economic units functioning detachedly from the wider society. Conventional attitudes with regard to profitability, competitiveness, and survival are disappearing. A number of organizations still neglect their supply chain-level CSR -- for instance, through the importing and selling of unlawfully harvested timber. Although governmental bodies can impose fines and embargos on offending firms, it would be better for firms themselves to commit to sustainability, through a more careful choice of their suppliers. Today, CSR is firmly entrenched in the international business agenda. However, to progress from the philosophy of CSR to actual action, the business community has to surmount numerous barriers (Corporate social responsibility (CSR) -- Current issues). One of the major challenges the business domain confronts is a need for greater consistency in CSR progress indicators, together with CSR strategy dissemination. Discourse and transparency can increase a company's trustworthiness in stakeholders' view, whilst simultaneously pushing up other companies' standards.
Mattel Shows Social Irresponsibility
In the past two decades or so, multinational companies have been the object of accusations of...
Mattel Toy Recall In 2007, Mattel was dealing with a number of challenges surrounding the quality of toys that were manufactured at their plants China. This is because lead paint was found in a number of toys which were produced in the country. These problems raised concerns about if enough was being done to test merchandise and the kinds of procedures that were place. However, after an extensive investigation, is when
Mattel understands that for its customers and retailers, there is nothing worse, ethically, than putting profit over the health of children. It would appear that Lee Der did not share these values. Thus, part of the problem lies with communication of values between Mattel and its suppliers. The suppliers need to understand that they need to work to the same ethical standards as Mattel, since it is Mattel's name
They may prefer to buy other toys for their daughters. The 'break up' with Ken to pursue new boyfriends will do little to allay such fears, although theoretically Barbie could also pursue new careers without Ken and focus on things besides looking good in her outfits and in her pink car. However, the fact that Barbie is becoming more of a 'Cali girl' seems to indicate Mattel is going
Mattel faces an uncertain operating environment. An old-established company with a great family of brands, Mattel has a lot of strengths with which to improve its business. However, the company is facing increased competition both from other toy companies and from electronic entertainment alternatives. This paper highlights some of the challenges that Mattel faces and some of the alternatives for dealing with its problems. There are four major alternatives presented
Mattel Manufacturers of products that are aimed at children do have a special obligation with respect to their products and the marketing thereof. Considerable controversy has erupted as the result of advertising to children. Children are impressionable, and while they are not the gatekeepers who control spending in the family, it is worth considering that products marketed to children are not detrimental. As Clay (2000) notes, a key source of controversy
New York: Berg. Marketing to specific people and groups is a demonstrative development that has been around for almost as long as marketing has been recognized as a viable field of study and employment. Marketing segmentation or geodemographic marketing segmentation is a development of this desire, on the part of the manufacturer to meet the most customers, who will be interested in and purchase the products they develop. According to
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now