Target
What has Target done well over the years in terms of its integrated marketing communications strategy? What should it do going forward?
Target has undertaken everything considerably and effectively well required of deploying an integrated market communications strategy. The company's message has been consistent across its market channels enabling the public to identify their brand the minute they see Target's logo. Secondly, Target is the sponsor of major events, which enables the company to attain a great deal of recognition from the public. In addition, Target is able to identify distinctive consumers' interests, prejudice, preferences, as well as demographics that indicate the concern the company cares for its consumers (Schlosser, 2004).
In order to reach and engage the interest of individuals who lead busy lives as well as the younger generation, the company has developed its online retailing website, which is able to appeal to more consumers as it increases the level of shopping convenience for the consumers. More so, Target has been effective and undertaken an outstanding job in combining marketing communication with advertising. Much further on, Target shifted its approach to reach more consumers through social media which helps construct and encourage consumers to reveal their preferences, experiences, and also...
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