IKEA
What are some of the things IKEA is doing right to reach consumers in different markets?
The company enjoys the current magnitude of prosperity through a distinctive proposal of worth to customers. In particular, it offers innovative Scandinavian way of designing at very competitive prices. IKEA's vision is to generate a better day-to-day life for several people. Another differentiator that IKEA has undertaken is adaptability -- it provides products that are uniform but at the same time makes custom-made products on the basis of consumer inclinations and preferences that vary according to regions and demographics. For instance, when the personnel of the company realized that shoppers in the United States were purchasing vases as drinking glasses because they deemed IKEA's regular glasses to be too tiny to be used for drinking, they designed and developed bigger glasses. In addition, the company employs easy accessibility in the sense that its stores are situated at a reasonable distance from city centers; in addition, IKEA has a global presence (Capell, 2005).
What else could it be doing?
IKEA should improve its presence through better use of technology in different ways. One of them is for the business to take into consideration incorporation...
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