Hospitality Industry
In the contemporary, there are several hot topics and issues flooding and influencing the food industry, such as food safety and technology. One of the main issues of interest is the case of genetically modified organisms (GMOs) in the food industry and their labeling. This issue has come to be a hot button aspect for the food service sector and hospitality industry as a whole with the main point being deliberated as to whether parties in the food service sector ought to be required by the Food and Drug Administration (FDA) to label GMOs. There is also the linked issue of what role the government would play and at the end of the day, the impact on the farmers who are purposing to feed the populaces across the world. In several nations, this mandate for labeling foods is there as well as in the United States, with states such as the State of Vermont enacting a legislation that demands the labeling of genetically modified foods, obtainable for retail trade by mid-2016. This noticeably poses problems and difficulties for manufacturers dispensing and handing out the same product to numerous states (Jalonick, 2015).The Food and Drug Administration (FDA), does offer backing for the voluntary labelling of genetically modified organizations and have gone ahead to issue regulation and leadership for the food industry.
Genetically Modified Organisms (GMOs) have attained a great deal of attention from consumers, different industries, and the government, owing to its increased use in the food industry and the heightened deliberation and argument over its safety. In definition, the World Health Organization (WHO) defines Genetically Modified Organisms as organisms that have their genetic material changed in such a manner that does not take place as expected in nature (Craig, 2015). The food industry has been facing this issue of late with the question looming as to whether food products that are genetically engineered are still safe or not. This is increasing with diners requesting transparency in the menu and also from the supplier brands. In addition, consumers have also constantly demanded for transparency with the need for menu labels, for instance non-GMO, GMO free as well as no additives in the menus or food products (Craig, 2015).
The labeling of GMO is mandatory in over sixty nations, but not in the United States. Adversaries to mandatory labeling in the United States every so often assert that it deceitfully points toward foods with genetically engineered constituents being hazardous and harmful to the consumers. On the other hand, the advocates of this mandatory labeling, encompassing the Consumers Union, make the argument that even if there is no concrete proof or justification with respect to the influence of GMOs on health, consumers have a right to know the constituents and components contained within their foods. For instance, the Consumers Union insists that it is imperative for producers to label foods that are frozen, encompassing those that are homogenized and irradiated. In general, they proclaim that the labeling of GMOs is an additional piece of information that is beneficial to the consumers (Consumer Reports, 2015). It is not appalling that a great deal of the opposition and antagonism to the labeling of GMOs emanates from the manufacturers of GMO seeds and the food service industry. This is for the reason that they have spent a great deal of capital to get their status out to the general public. Some of these parties include Mosanto, Coca-Cola, Pepsi and DuPont (Consumer Reports, 2015).
The response to the adaptation of this issue within the industry has been appalling. For instance, late last year, subsequent to the FDA mandating the labeling of the GMOs, the Grocery Manufacturers Association of America (GMA) went on to sue Vermont in an endeavor to overturn the state's enacted legislation of labelling. In addition, the Grocery Manufacturers Association of America is part of the advocates who were constantly pushing for the Safe and Accurate Food Labeling Act, which would obstruct different states from enacting and implementing the GE labelling regulations altogether (Mercola, 2014). In addition, according to Mercola (2014), one of the latest tactic and line of attack employed by the industry is instigating a collaborated and well worked out attack against Vandana Shiva, who is one of the most well-respected and voiced environmentalists and activists who are against genetically modified organisms and crops.
Whereas the food service industry is fast shifting in the direction of transparency and clarity, doing away with additives and perceiving GMO-free products to meet the predilections and inclinations of the consumers, the government...
PEST/ Competitor Analysis of HHM PEST Analysis PEST analysis is a regularly used and immeasurably valuable method for analyzing the external environment of an organization. In particular, this technique splits the general environment into four distinct areas and encompasses pretty much everything that can influence an organization. These four particular areas are political, economic, social and technical (Thompson and Martin, 2010). In regard to political factors, the company accomplishes the proficiency to
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Often, an expanded market means that a company will need to undertake a strong marketing strategy based upon thorough research in order to see how the expansion would affect another market. The problem is, not all companies wish to do so because not all are good or successful at this undertaking. Yet again, if a company wishes to stay competitive, make its profits year after year, and enjoy a
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