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The claim has been made that chocolate operates upon the brain in much the same way as an antidepressant drug. Generate specific predictions based on this general hypothesis and provide operational definitions of the variables involved.
Chocolate releases a unique neurotransmitter called phenylethylamine or chocolate amphetamine, which fluctuate the blood and sugar levels, causing euphoria and attentiveness. Unlike amphetamines, however, it doesn't cause addiction to the consumer, but it does act as an anti-depressant by lightening the mood of a person. According to Coveleskie (2004), phenylethylamine in chocolate gives you the same feeling you get when you're in love and therefore, it's also called a love drug.
Chocolate also releases the lipid anandamide, similar to the chemical THC (tetrahydrocannabinol) which is found in the drug, marijuana. The THC as well as the lipid anandamide produce the neurotransmitter 'dopamine' which makes people happy and high. The chemical anandamide is already present in the human brain, when a person eats chocolate, the amount of anandamide increases and the rate at which it's broken down decreases. Thus, slowing down and extending the period of high. Two more chemicals in chocolate have the same function. However, the THC and anandamide are not completely similar as we can see that THC has a stronger effect since it activates more receptors in the brain and reacts with more widely spread reactors....
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Another approach to the survey study is to launch an online survey site for Starbucks customers. Qualified respondents will be randomly selected through a program integrated in its POS system, which will identify which customer will be randomly picked for the survey. To encourage 100% response from customers, these randomly selected customers will receive a "gift" or token for their participation in the online survey, to be claimed after they
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