Mayo Clinic Strategic Marketing
Determine the key characteristics of the users of the products and/or services of the health care provider you selected
The key characteristics of the users of the products and services of Mayo Clinic encompasses those individuals reliant on what treatment option is most suited and best for them. Another characteristic is the need to have a better understanding of their diagnosis, to gain more knowledge about preventing illnesses and to be able to take charge of their health. The characteristics of the users encompass those that seek the highest quality of health care and medical assessment and treatment that is not only timely, but also effective.
Analyze the competitive environment of the health care provider you selected and recommend a course of action for strategic marketing success
The main competitors of Mayo Clinic include Allina Health System Company, John Hopkins Medicine International and Gundersen Lutheran, Inc. Company.
Allina Health System Company
Allina Hospitals and Clinics is a not-for-profit health care provider, which lays emphasis on safeguarding people as its top most asset, which is in the form of its good health. In particular, the health care provider possesses and operates approximately 15 hospitals, a network of just about one hundred clinics and specialty centers and a great deal of pharmaceuticals.
2. John Hopkins Medicine International
John Hopkins Medicine oversees five area hospitals with a total of almost 2,000 beds. More so, the entity offers academic services in the form of a medical school as well as a nursing program.
3. Gundersen Lutheran, Inc. Company
This competitor offers healthcare services to residents of more than twenty counties in the states of Minnesota, Wisconsin and Iowa. Gundersen Lutheran is ranked as a regional health care system provider, which consists of Gundersen Lutheran Medical Center, holding...
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