Business Research Methods
The company selected for this particular analysis is Samsung Group. This public company is one of the biggest companies in the mobile industry. The following table will outline the SWOT analysis of the company.
Strengths
Easy integration with different operating systems and software
Customer loyalty
High level of innovation and design
Low production costs
Strong brand marketing
Significant share market in many products
Weaknesses
Too reliant on other software companies
Place emphasis on too many products
Patent infringements
Minimal profit margin
Key rival companies are largest buyers
Opportunities
Increased growth in tablet market
Developing mobile advertising market
Great prospects for diversification
Growing Indian market
Threats
Rival companies place emphasis on one product
Price wars
Change in innovation and technology
Depletion of one product line impacts the others
Competition from Chinese commodities
Strengths
1. Easy integration with different operating systems and software: Samsung places great emphasis on creating products that are compatible with numerous software and OS. This gives the company an upper hand over Apple.
2. Customer loyalty: Samsung has a loyal customer base that sticks to its products and this is a competitive advantage over other companies.
3. High level of innovation and design: Samsung in recent years has been awarded and acknowledged for the innovative products that it has...
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now