Business Research Methods
The company selected for this particular analysis is Samsung Group. This public company is one of the biggest companies in the mobile industry. The following table will outline the SWOT analysis of the company.
Strengths
Easy integration with different operating systems and software
Customer loyalty
High level of innovation and design
Low production costs
Strong brand marketing
Significant share market in many products
Weaknesses
Too reliant on other software companies
Place emphasis on too many products
Patent infringements
Minimal profit margin
Key rival companies are largest buyers
Opportunities
Increased growth in tablet market
Developing mobile advertising market
Great prospects for diversification
Growing Indian market
Threats
Rival companies place emphasis on one product
Price wars
Change in innovation and technology
Depletion of one product line impacts the others
Competition from Chinese commodities
Strengths
1. Easy integration with different operating systems and software: Samsung places great emphasis on creating products that are compatible with numerous software and OS. This gives the company an upper hand over Apple.
2. Customer loyalty: Samsung has a loyal customer base that sticks to its products and this is a competitive advantage over other companies.
3. High level of innovation and design: Samsung in recent years has been awarded and acknowledged for the innovative products that it has...
Another approach to the survey study is to launch an online survey site for Starbucks customers. Qualified respondents will be randomly selected through a program integrated in its POS system, which will identify which customer will be randomly picked for the survey. To encourage 100% response from customers, these randomly selected customers will receive a "gift" or token for their participation in the online survey, to be claimed after they
Business Methods In order to study career aspirations, a survey of fifteen students was conducted to determine what level the student expected to achieve as their highest level. The students polled were all business students. The unit of analysis was scalar, with the options reflecting hierarchical levels within a corporation. The results of the survey were as follows: Executive Upper Management Middle Management Lower Management Non-Management These results show that business students have a wide range of
Other pertained to the consumer's preferred method of going to the Starbucks, such as whether the consumer usually patronized the same Starbucks; frequency of patronization; preference for taking out beverages vs. eating in; and the usual size of the consumer's beverage. Finally, more subjective responses were requested, such as whether the store's customer service was good and the prices were fair. Classification of findings Findings were classified on a nominal basis,
Administration which relates to issues such as security, rules during work, holidays and vacations, office layout and services and personal record. Lastly human resources section is shouldered with the responsibility of industrial and labour relations which looks in to issues such as collective bargaining, grievance procedures and presentation of elections. 2.2 Challenges facing Human Resources According to Duncan (2005), "The identification close to eight areas which pose great challenge to the
Business research process is unique in that it may be tailored to individual types of organizations and their needs. For example, business research for a large, multinational pharmaceutical company would have slightly different needs than that a local fast-food franchise group. However, there are six basic steps that most every business research project should cover: Appraisal -- Before any research can be done, it is important to do an honest assessment
One business research method that has been used to good effect by some companies is the data envelope analysis methodology developed by Charnes and his colleague (1978, cited in Marcoulides at p. 122). According to Marcoulides (1998), "This method is used to evaluate the relative efficiency of a set of decision-making units (DMUs)" (p. 122). The term "decision making unit" was coined by Charnes and his associates to describe a
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