Arimount Marketing Plan
Marketing Plan: Situation Analysis
Segmentation & Target Market Analysis
Segmentation of the market encompasses aligning the different consumers of the company into segments or groups that have common interests and needs and will have the same reactions to actions in the market. This includes segmenting the consumers demographically, geographically, psychographically and also behaviorally (Warner, 2010). The target market for this new product to be unveiled by Arimount encompasses male individuals between the age of 18 and 30 years old. These are individuals who function for most part of the day and therefore sweat. This particular segment of employees is selected for the reason that the deodorant will last for a longer period and therefore letting the consumers feel more fresh and smelling great for a longer period.
Competitive Analysis
The beauty and grooming industry is one that is immensely competitive. This is owing to the reason that different companies offer varying and a range of products with different scents and consumer preferences. In the unveiling of the new deodorant product in the market, Arimount will face immense competition from the following companies:
1. Old Spice
This is a department of Proctor & Gamble that offers a product line of grooming products for men, which encompass antiperspirant, deodorant, body wash, body spray, and fragrance, consisting of cologne and after-shave.
Dove for men is a product line that is created by Unilever. This particular brand started as a beauty soap in the year 1957 bar that had been empirically established to be softer for both dry and sensitive skins in comparison to other prominent soaps. In the contemporary, Dove for Men offers products, which include deodorants, body wash, and face wash.
3. Axe
This is a line of products that is provided by Unilever. The products that are produced by Unilever are retained in more than 180 nations. In Australia, United Kingdom and also Ireland, these products are retailed as Lynx. Axe products consist of shower gel, deodorant, and hair products, for instance shampoo and conditioner, and styling gel. Axe prices are competitively priced and can be bought at grocery chain stores, big box stores, online, and drugstores. The products of Axe are retailed at between $3 and $5.
4. Gillette
Similar to Old Spice, Gillette is a brand that was recently bought by Proctor & Gamble. In particular, this brand is a product line that offers not only shaving gel, deodorant, body wash, but also razors. Gillette products can be bought online, in major stores, big box stores, and pharmacies. The prices set for the brand's products begin at merely $3 for shave gel and rise to $5 for body wash. Deodorant is priced competitively at $5 (Kotler et al., 2009).
SWOT Analysis
Strengths
1. Brand…
Arimount Marketing Plan Marketing Plan: Marketing Strategy The marketing mix is a business research method that is employed in marketing products or services produced and retailed by a company. This specific method is important as it helps in ascertaining the unique retailing point of a commodity or product. The marketing mix method is made up of four dissimilar constituents or strategies and these consist of product, promotion, price and place strategies (Lamb
Arimount Marketing Plan Overview of Company Arimount is a renowned and distinguished company for beauty and grooming. The business has been in the industry for approximately two decades and has come to be a household name in the industry. At the moment, Arimount is eager to launch a new deodorant product that is yet to be unveiled in the industry. In particular, the development and research department of the company has created
Arimount Marketing Plan Marketing Metrics Overview The marketing metric is a measure a company can employ in measuring its performance level. There are numerous marketing metrics that can be employed by a company to measure the level of its performance. In this particular marketing plan for Arimount, the company will employ the following marketing metrics: sales metrics, customer readiness to purchase by metrics, distribution metrics, communication metrics and customer metrics. Application to Arimount
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