manufacturer, which opens it up to a number of issues regarding sustainability. This paper will review Kimberley Clark's approach to sustainability, based on information presented in the company's 2015 Sustainability Report, and understanding of the key issues surrounding sustainability in general.
Sustainability
Kimberley Clark produces a periodic sustainability report, and the last one was produced in 2015. The production of these reports is voluntary for business, and the content contained within them is also voluntary. In general, production of a sustainability report is an important step towards transparency and accountability in the sustainability practices of a business. The 2015 report sets out the company's strategy through 2022, and recaps the outcomes of the last strategy, which ran from 2010 to 2015.
There are several major impacts on the environment that arise from KC's business. The first is the forestry activities that produce the logs that are turned into paper. The company's prior strategy focused on partnership with the Forest Stewardship Council, and increasing the amount of FSC-certified virgin fiber in the company's tissue products. This went from 7% to 75% during the span of this report, showing the changes that the company made to its supply chain during the study period. The impacts on forests for the coming years are going to focus on reducing the "natural forest footprint" in the products by 50%. The report claims FSC is a high standard, but does not provide details as to what this actually means. They do, however, elaborate on their strategy to reduce the forest footprint of their products, and this largely involves the use of non-forest fibers. The company intends to invest in labs that can investigate the use of "algae, and prickly, dry forms of plantlife" (p.14) in its products.
The key metrics that KC uses are the amount of FSC-certified forest products it uses as a percentage of total...
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