Amusing Ourselves to Death
In Chapter Seven of Neil Postman's book Amusing Ourselves to Death, the author critiques television news, claiming that its flashy format has reduced reality to fluff for entertainment value. While there are some exceptions to Postman's perception of television news, in general the author is correct in claiming that television news is "news without context, without consequences, without value, and therefore without essential seriousness ... news as pure entertainment," (100). At first it may be temping to disagree with Neil Postman's harsh criticisms of television news, especially those that are based on his claim that most newscasters have to have faces fit for magazine covers. Any cursory glance at some reporters reveals that at least some are overweight and comparatively unattractive. However, most, if not all, television news anchors have what Postman calls "credible" faces; otherwise, they would be doing radio news. Postman's critique of what so many Americans hold dear, television, is sadly true. Most television news, from local nightly services to 24-hour ones like CNN, are designed to hold viewers captive not with intelligent discourse but with sound bytes and bits of information that have no broad context. Postman provides a perfect example of such fragmentation when he describes the way the television news handled the Iranian hostage crisis. Postman asks, "Would it be an exaggeration to say that not one American in a hundred knows what language the Iranians speak?" In spite of being inundated with imagery and tidbits broadcasted on the evening news (107).
The chapter title "Now ... This" alludes to the brief statement uttered in transition from one news segment to another, or from one news segment to a set of commercial interruptions. According to Postman, the phrase "serves as a compact metaphor for the discontinuities in so much that passes for public discourse in present-day America," (99). Indeed, television news is comprised of fragments that are tailored for short attention spans. Those segments are, as Postman observes, punctuated by musical bits and other random sensory input. Although few anchors use the exact words "Now ... This," to signal the transition, their meaning is implied with other phrases like "We'll be right back," or through a simple change in tone of voice. The bits and fragments are arranged magazine-style, with catchy titles. As Postman states on page 112, "magazines have taught television that nothing but entertainment is news."
Although Postman does not suggest how television news could be improved to meet his high standards for public discourse, his observations are correct. One could object to Postman's critique based on the fact that television does have a limited time frame with which to deliver the news, and that in order to inform people, the media must be sufficiently entertaining. After all, there is nothing wrong with entertainment value. However, CNN solidifies Postman's claim that television news is the "idiot's delight," (99). For twenty-four hours a day, CNN delivers bits and bytes of information, which amount to entertaining but fluffy fragments of news. Prime time anchor Aaron Brown even devotes part of his show to reading the headlines from newspapers from around the country: news doesn't get any briefer or "now ... this" than that.
News on CNN is also divided into "shows," underscoring their connection with entertainment television. "News Night with Aaron Brown" is followed by "Lou Dobbs Tonight." These individual shows are listed separately in television guides much as "24" and "The Shield" are also listed side by side. Furthermore, CNN falls right into the television news pattern of making "celebrities of your newscasters," (Postman 106). "News Night with Aaron Brown" and "Lou Dobbs Tonight" are two of the most blatant examples of how anchors become prime time celebrities, as is the "Nancy Grace" news show. As Postman notes in his book chapter, Grace has a magazine face, with blonde hair and high cheekbones. Even shows that are not named after their anchors contain...
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