"Generally, Western cultures tend to gravitate toward low-context starting points, while Eastern and Southern cultures tend to use high-context communication," so a nation such as Saudi Arabia or Thailand, for example, would stress the need for an organization to speak the same language, and to minimize conflict through respect and deference within the organization so the organization could be cohesively united against outsiders (LeBaron, 2003).
Question
Dealing with customers in a strategic, cool fashion is at the heart of American marketing. However, a culture that depends upon a sense of trust and familiarity would stress the need to get to know the customer and to tailor the marketing to his or her specific desires. Connecting with the customer, even beyond the immediate benefits of the product is important in a high-context culture. For example, in a high-context culture, simply talking about the opponent's family can break an impasse. Thus, a marketer in a high-context Eastern culture such as Turkey, where there is also a long tradition of personal selling in the one-on-one atmosphere of a bazaar might benefit from talking to the customer face-to-face, rather than using marketing...
American Dream understood 1960's/1970's 16[1961], Kennedy delivered a landmark speech at the University of Washington campus in Seattle: "We must face the fact that the United States is neither omnipotent nor omniscient, that we are only 6% of the world's population, that we cannot impose our will upon the other 94% of mankind, that we cannot right every wrong or reverse each adversity, and that therefore there cannot be an
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