The author of that article make a moral judgment on the fairness of this practice, but the idea is entirely rooted in intelligent economic theory. The U.S. television industry is able to produce better programming for less per viewer, specifically because it cultivates these economies of scale. By producing with an audience of hundreds of millions in mind, the U.S. television industry is seeking those economies of scale as a source of competitive advantage. Today, most such programs are produced by media conglomerates that can offset the initial production cost of a new program with profits from other, established revenue streams. This allows them to take more risks with respect to research and development, resulting in more and better programs. When those programs get to market, they are not only more attractive, but the economies of scale in production mean that they are more competitively priced than shows produced elsewhere.
In recent years, American television stations have become exported around the world as well. Time Warner, Fox and other broadcasters now have foreign subsidiaries, and bring U.S. programs to those countries to help fill out the schedule. This builds the appeal of U.S. programming in foreign markets.
The wide variety of American television programs also allows for its broad appeal, both internationally and domestically. The U.S. television market is highly specialized, meaning that there is, so to speak, something for everyone. Almost all consumer markets are targeted, and this allows the industry to market specific types of programs abroad where there is significant demographic and psychographic fit, while keeping some programs in the domestic market. Many of the shows that succeed around the world are the same ones that are the most successful domestically. These programs are often centered on broad human themes to which global audiences can relate. As foreign audiences become increasingly Westernized as the result of economic...
This presence has changed much of the personal behavior of individual spectators. A most relevant example in this case is given by the Cosby Show. In the series, Bill Cosby played a father of five and his real life expertise and education in child psychology offered screen information on how to deal with young and older children. This inspired several viewers to change their approach to children and learnt
American film industry has the advantage of possessing an international reputation for making entertaining films. Images from American films are iconic, spanning from Clint Eastwood's urging to "make my day," to Jack Nicholson's grimacing "Here's Johnny." Production and studio apparatus are already built up within the Hollywood area. Distribution agreements exist between studios and movie chains around the world. However, fewer and fewer people are watching their films in the
Government officials and elected officers become unwilling to provide limited public funds to broadcasters whose audiences are becoming smaller, forcing public service programmers to reach for larger audiences with different types of program content. "While multiple program sources -- cable, home video -- make it unlikely that these systems will move toward "mass audience programming" it is the case that the face of broadcasting is changing in these contexts"
Future of the Latin American Music Recording Industry A recent television commercial for the Honda motor cars complete the dialogue of features and benefits of new products with three words from the product spokesperson. "This changed everything" is uttered in astounded disbelief as the person discovers that the new products and services are a breakthrough in the particular product line. The same astonished statement must be applied to the music industry,
In terms of a feature film like the Spiderman series, there is much revenue to be generated from merchandise, DVD and video sales, tie-in promotions from companies like McDonalds, and spin-off video games. Therefore, the stakes are higher. A feature film producer who has been granted a 200 million dollar budget had better deliver an audience, and deliver it in spades. A telemovie producer, however, working much faster with
Cable television also opened up the medium to numerous types of television programming that had previously been excluded, simply because it could never have competed with the demand for mainstream types of programs during the same time slot. Initially, cable television was only available in the largest markets like New York and Los Angeles and it was priced out of the range of most consumers. The technology also required a cable
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