American History
The underside of affluence
The period is in the early years of the twentieth century. America is now experiencing economic and political expansion as it became the model of an imperial superpower for all nations, both in the Western and Eastern regions. Economic growth spurred as a result of the industrial revolution, while political structures strengthened due to the numerous successful conquests of the Americans to colonize nations in the Asian and southern American regions.
However, despite the affluence that American society had experienced during this period, a considerable half of the American population is suffering from poverty. With the rise of urbanization, many people flocked to the cities in search of a high-paying job and steady source of income as factory workers. However, the rapid incidence of migration to the cities made them crowded with people, hence, living conditions began to deteriorate, which includes the lack of sufficient space to live in, lack of food to eat, and high incidence of deaths and illnesses due to poor sanitation in the cities. Apart from these poor living conditions, poor people suffered from long hours of work in factories, yet received low pay, worked in a dangerous working environment, and faced the uncertainty of losing a job due to the availability of workers who are willing to work under these (enumerated) conditions. All of these realities happened when America was experiencing material progress as a result of its colonial exploits and pursuit of the industrial and capitalist economic system. This is the underside of affluence, the other half of American society who did not share the wealth of the owners of manufacturing businesses that thrived during the period.
The Kennedy Mystique
In the 1960s, American society is characterized by the expansion and mobility of the middle class and the prevalence of consumerism. Both phenomena were the results of the economic growth that had increased after the Cold War. There had been numerous incidences wherein America had full employment, experienced greater socio-economic opportunities, and government had increased spending, which all became catalysts for the development of new technologies movements that helped bring forth modernization in American society for the 20th century.
It is in this social context that American society witnessed the invention and popularity of the television and the rise of John F. Kennedy as the 35th president of the United States. Kennedy's success in winning the presidential elections is mainly credited for the invention of the television, which broadcasted the presidential debate between Kennedy and Nixon. It is evident that the "Kennedy mystique" -- the popularity and well-known charisma of Kennedy to the public -- was developed from his close relationship with and constant exposure in the television (and media, in general), giving him access to the American public and becoming more visible to his constituents. His "mystique" further increased when America became witnessed to the somewhat 'dramatic' and interesting life of Kennedy, from his rumored affair with the popular starlet Marilyn Monroe to the Cuban Missile Crisis, until his documented assassination at Dallas, Texas in November 1963. Evidently, the "Kennedy mystique" was brought about by the development and introduction of the mass media, particularly the television, as he became the president of the country.
Civil Rights, 1964-1965
America after the Second World War was characterized, as earlier discussed, by economic prosperity and social mobility as a result of the expansion of the middle class and satisfactory economic conditions. However, these privileges experienced by the American society were not shared by the black Americans, the marginalized sector in society that continues to experience prejudice and discrimination by the dominantly white American society. Thus, because of this apparent display of inequality...
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