American Express is a global, diversified financial services company headquartered in New York. The company is over 150 years old, founded in 1850. It is best known for its credit card, charge card, and travelers check business, but has numerous ancillary operations that are profit centers. Analysis's rank American Express as the fourteenth most valuable brand in the world, estimating the worth of the brand at over $21 billion dollars (AXP, 2009). Despite this length of time in the marketplace and service level, American Express remains vulnerable to the machinations of the economy, and thus any additional product lines must be carefully considered.
Problem Statement- American Express using Quality Management to Excel in a Highly-Competitive Niche Market. Business Executive Exclusive Perks Card from U.S. Express (The BEEP Card) -- Do we launch with current levels of Business commitment in the field?
Organizational Background - American Express is a diversified global financal services company that was founded just prior to the American Civil War. It is best known for its business line of charge cards, traveler's checks, and in fact, holds about 25% of the total credit card transactions in United States, largely because of its perks and programs focusing on American business (Chenault, 2009). American Express does not really sell "anything tangible." Yes, they have some merchandise, but their primary focus for the consumer is to get as many American Express cards into the hands of qualified customers as possible. Money is generated through the fees charged to retailers and credit card clearing houses. But, American Express is essentially branded as a service-oriented business -- topnotch service that customers receive in their interaction with all U.S. Express staff (Bihlmier, 2002).
One of the reasons American Express has been so successful to date, despite the ups and downs of the economy, is its focus on customer experience and branding that experience into something that feels tangible, even though it is not tangible. They have done this through enhancement of the customer experience from initial contact through final payment, tagging celebrities for endorsements, and branding the experience (McCarthy, 2005; Davis, 2010; americanexpress.com).
Thus, for many businessmen, American Express is more of an experience --...
Investment Analysis Investing money for the future is one of the key components of creating a secure future, and retirement. While many Americans do not plan for future years, other then a company retirement plan and social security retirement benefits, research shows that when a person takes an active role in their retirement planning, they are more likely to create a future which will support their standard of living after they
The company offers training sessions for their staff members and presents them with several incentives, such as discounts on the organization's services or employee empowerment. This virtually means that the individual staff members are valued as vital organizational assets, and their input is considered throughout the decision making process. The second component of the transportation and logistics infrastructure is given by the fleet. This is composed from the following: 654 aircraft
Canadian Banking Industry Situation Analysis PESTEL Analysis Political Economic Social Technological Legal Environmental Porter's Five Forces Threat of entrants Consumer bargaining power Threat of substitutes Supplier bargaining power Competitive rivalry Strengths Weaknesses Opportunities Threats How attractive was the Canadian banking industry in 2013? The attractiveness of the 'no frill's segment Acquisition of ING by Scotiabank using the Tangerine brand Resources and capabilities by PC to fight in the no-frills segment The impact of co-branding with the Loblaws PC Points program Were PC's efforts considered a 'blue ocean' strategy? Alternatives Recommendations Timescales References Analysis of the Canadian Banking Industry Problem statement PC
Firms with what organisational patterns are more likely to acquire existing firms? In what stage of internationalisation is acquisition more likely? Such research should not assume that such decisions are always rational. It may be that irrational factors are important at times. For example, it might be that the rush to acquire businesses in Europe prior to 1992 and to acquire companies in Asia in the mid-1990s reflected a
2.3: Theme I: This study's first theme defines hedge funds and presents a synopsis of their history. 2.4: Theme 2: Ways hedge funds compare to mutual funds are noted in this section, this study's second theme. 2.5: Theme 3: segment denotes techniques hedge funds utilise in investing. 2.6: Theme 4: A number of ways rising and falling markets impact hedge funds, this section's theme links to the thesis statement for this thesis/Capstone. 2.7: Analysis:
Bank of America: Life's Better When We're Connected Strategic Audit & Analysis Current Situation Bank of America, as of 2010 was the 5th largest company in the United States by total revenue and the second largest non-oil company in the United States following Wal-Mart. Bank of America was listed by Forbes as the third largest company in the world. In 2008, Bank of American acquired Merrill Lynch making Bank of America the world's
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