Demonstrations in front of American enterprises, boycotts of American iconic products like Coca-Cola, and even vandalizing McDonald's outlets have all been a part of this effort to not succumb to Americanization.
Mechanisms Underlying America's Influence on Canada
There are several mechanisms underlying the Americanization of Canada, and thus affecting its political processes and outcomes. These, Craig, Douglas and Bennett state, are similar to the mechanisms involved in internationalization and globalization of consumption. Increasing foreign travel, to America, is one such mechanism. This increases direct Canadian exposure to American customs, lifestyles and mores. This mechanism has been in place for generations, with the expansion of railway systems being one of the first transportation improvements that facilitated easy travel between the two countries. Recently, the spread of the Internet too has increased exposure to American culture, with the ease of communication thanks to e-mail and VOIP technologies.
These mechanisms can be broadly conceptualized a terms of people, products, information, and transmission of cultural content from America to Canada. Citing sociologist Appadurai, Craig, Douglas and Bennett identify five types of global flows responsible for transforming the nature of society -- Mediascapes, Ethnoscapes, Ideoscapes, Technoscapes, and Finanscapes. Mediascapes are the most far reaching and center on the flow of images and communication. Ethnoscapes are the flows of tourists, migrants and foreign students. Ideoscapes are the flow of political ideas and ideologies. Technoscapes center on the flow of technologies. Lastly, Finanscapes involve the flow of money and capital.
We see this transformation of Canadian society, and the resultant political outcomes, clearly in these global flows through history. Mediascapes were as important in imparting American culture on Canada today as they were nearly a century earlier, with Canada's love for American film and radio programs still going strong. Ethnoscapes have only increased over the decades as travel has become easier between the two countries. However, even when travel was a difficult process, Americans still came to Canada for work and for pleasure. Technoscapes in the form of everything from computing technologies to medical technologies to transportation technologies will continue to play a part in American culture affecting Canadian politics. Finanscapes too have been an important facet in America's influence over Canada since the beginning, with Americans owning business and providing financing capital to the country from Revolutionary times. Lastly, Ideoscapes are the most direct American effect on Canadian politics. From the imitation of America's New Deal, to the mimicking of policies in the 1980s, to NAFTA in the early 1990s the political ideologies of America have shaped Canadian politics over the last two centuries.
American Cultural Values Similar to Canadian Cultural Values as an Influence
Culture can be defined as the complex and pervasive influence that underlies all facets of social behaviors and attitudes. Culture manifests itself as the societal values and norms and affects how the societal members interact. These societal norms mold the customs, attitudes and lifestyles of its members, according to Craig, Douglas and Bennett. Societal norms also deeply impact political maneuverings and outcomes. The mechanisms for penetration from one culture into another are varied. At the individual level, when discussing American culture's affect on Canada, this may occur when a Canadian travels to America and develops a taste for a product or fondness for a custom. At the subgroup level, immigrants bring products, artifacts and customs with them to their new country. In this case, although there have been other nationalities that are larger immigrant subgroups, Americans have penetrated Canada en masse in the past, such as during the Canadian Gold Rush.
Craig, Douglas and Bennet's research on Americanization of countries found that Americanization was not necessarily a function of the general trend toward internationalization, as one would expect. Instead, countries whose underlying national...
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Works Cited Baumgarten, Linda. (2002). What Clothes Reveal: The Language of Clothing in Colonial and Federal America: The Colonial Williamsburg Collection. New Haven, CT: Yale University Press. Bilhartz, Terry D., and Elliott, Alan C. (2007). Currents in American History: A Brief History of the United States, Volume 1. Armonk, NY: M.E. Sharpe. Crunden, Robert Morse. (1996). A Brief History of American Culture. Armonk, NY: M.E. Sharpe. Fisher, John Hurt. (2001). "British and American, Continuity and Divergence"
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