¶ … American Corporate Mission Statements
The American enterprise in general is the epitome of organization. From developing processes and systems that work within the organization, none of this is possible without a common goal in mind. With a shared objective and combined effort amongst colleagues, the anticipated results are often more successful than imagined.
A corporate mission is that common objective amongst colleagues that helps to create a focus on results for the organization. It is essential that this mission is communicated between all members of the company, from the top executive officer to the nightly janitor. When people become empowered with being a part of the path to success, their own personal contribution often increases in order to become recognized. As a result, the company as a whole benefits and becomes just that much closer to overall success in the mission.
Just as the individuals within an organization have different qualities, personal goals, and ambitions, different organizations possess different goals and objectives. Whereas a charitable organization may value and work toward eradicating hunger (World Vision, Inc.), a for-profit corporation may value its ability to have the lowest industry prices (Southwest Airlines). As a result, mission statements vary drastically from company to company. Following is an analysis of six different organziations' mission statements to illustrate the vast differences among them.
Company #1: Sara Lee
Type of Organization: Manufacturing
Whereas the apparent goal of a for-profit organization is one of selling products and making profits, the stated goal of the company reaches to care for people, almost sounding like a non-profit statement. The message to stakeholders is one of continuity. Sara Lee is an established organization with a great amount of brand recognition, meaning that consumers are not in need of additional information about the products. Rather, consumers as well as the corporate investors feel the broader vision of the organization. A mission to feed and clothe the world is a great one that could only be taken on by a great force - an established and powerful organization.
While the mission sounds wonderful and commendable, there is no game plan laid out to attain this mission. While it appears that the organization has benevolent intentions, an investor would be unable to assess the validity of this statement based on the statements itself. An extension of this mission may be available by other sources, however, which may extend the understanding of the mission.
Company #2: American Red Cross
Type of Organization:…
But the shareholders themselves need to be more aware and more involved in their company's business in order for any meaningful change to sustain itself: Shareholders, the intended beneficiaries of the corporate vehicle, are the ultimate capitalists: avaricious accumulators with little fiscal risk and no legal responsibility for the way in which they pursue their imperative to accumulate. Shareholders, not corporations, show indifference to the needs and values of society. It
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