American Association of Advertising Agencies was founded in 1917 as national trade association in the United States that represents advertising agency business the American Association of Advertising Agencies, 2013a ()
The association is management-oriented, and it offers expertise, broad services, and information to its members in regards to advertising agency business. Its members contribute an approximate of 80% in the total advertising agencies revenue worldwide. Not all the larger multinational advertising agencies are members of the 4A, but their members have a billing of less than $10 million per year. Since it is a national trade association, it is bound by its own by-laws and constitution, which strengthen the association. The association has been credited with been one of the associations that helped in regulating advertising in the United States. The association has its headquarters in New York City.
Membership to the association is by election after interested members fill in application forms. Any advertising agency that is deemed to be unethical in conducting business is denied membership automatically. The association is represented in three regions Central, Western, and Eastern. It functions as a force for improving agency business standards and monitoring advertising practices. The association is the representative of the advertising agency business at the public service works of the advertising council. It also sponsors an educational foundation that offers grant and fellowship programs for graduate schools. AAAA operates as a group pension and insurance plan for its members. It also has a profit sharing plan...
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now