Continental Airlines
In contrast to the other airlines, "Houston-based Continental Airlines Inc., the fourth-largest airline in the U.S., has actually invested in customer-service improvements, increased its routes, and kept prices steady, all while managing to lose the least money last year," an impressive statistic when one considers that while Continental lost $68 million in 2005, Delta lot $3.8 billion. Continental has deployed a unique strategy of emphasizing one core competency. It was unable to slash fares drastically because higher fuel and labor costs, and it could not compete with the prices of value carriers, so it instead identified Continental's most valuable customers and offered them unique customer services such as automated tools and greater efficiency. Technology is its emphasis in customer service
D'Agostino 2006:1).
For example "if an airplane is more than 90 minutes late, we'll send an automated e-mail to our top customers on that flight apologizing for the delay," says Mike Gorman, senior director of customer relations....Our best customers get rewards, like frequent-flier miles, for that inconvenience'...[and] the people who get those e-mails increase their business with Continental by 8%, a significant figure when you consider that those customers pay top dollar for their fares"
D'Agostino 2006:3)....
Airline Industry Analysis This report aims to present a summary of findings for a research study regarding the airline industry. The objective of this project was to first, gain new experience in the analysis process of an entire industry from an economic and business perspective as well as an environmental and social viewpoint. Secondly, the research attempts to provide direction for potential employment opportunities within the various aspects of the direct
American Airlines: The AAdvantage Airline The stark silver carriers with the tri-color stripes are seen in airports around the world, and though they may have a simplistic approach to their exterior, American Airlines still remains one of the largest airlines in the world, traveling to over 242 destinations in over 50 countries (OneWorld, 2003). The story of American Airlines parallels the history of Charles Lindbergh who was chief pilot for an aviation
Asia-Pacific carriers and routes are expected to earn a large profit, Latin America to be the only region to deliver a third consecutive year of profits; while North America, Europe, the Middle East will post far lower than average profits, with Africa likely experiencing a $100 million loss (IATA, 2011). Works Cited American Airlines Receives Texas Commission on Environmental Quality. (2006, May 11). Retrieved from Airline Industry Information Service: http://findarticles.com/p/articles/mi_m0CWU/is_2006_May_11/ai_n16359869/ American Airlines.
American Airlines Recently, American Airlines filed bankruptcy protection in order to allows it to continue operating. While bankruptcy for a company or a person is not looked well upon, it seems that there is a double standard when the operation of private companies is compared to methods used by the U.S. Government to stay afloat, such methods may also look askance at its extreme measures to remain solvent and to continue
American Airlines/U.S. Airways merger issues In January 2012 U.S. Airways Group, the parent company of U.S. airways, expressed interest in acquiring AMR Corporation, American Airlines parent company. This merger would add 1.5 billion dollars in revenue reduce competition in various cities and create one of the largest airlines in aviation history. For shareholders and workers this is a great thing. Some of the benefits are more destinations, more flights and the
In order to reach and maintain this business standards, the company has created a set of basic rules for itself, regarding the respect for the customer and the ethic principles. One of the sources of competitive advantage that the company benefits from is represented by its Human Resources policy. The importance of the relation that the company has with the members of its staff is worth underlining. One third of
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