¶ … Barbies, Ourselves" and "Barbie, G.I. Joe, and Play in the 1960's," Emily Praeger and Gary Cross, respectively, discuss the cultural importance of children's toy dolls, and of Barbie and G.I. Joe in particular, although from different perspectives. Praeger focuses primarily on messages about femininity, lifestyle, appearance and personal identity absorbed by little girls as they play with, dress, and acquire new outfits for their Barbies; Cross explores the advent of Barbie and G.I. Joe as early consumer objects for children and the durability (although less so than for G.I. Joe than for Barbie) of their popularity. At the beginning of her essay, Praeger states that upon first learning Barbie had been designed by a man, "suddenly a lot of things made sense to me . . . Let's be honest: Barbie looks like someone who got her start at the Playboy mansion. She could be a regular guest on the Howard Stern Show (766). Praeger then muses that Barbie might even have been designed as "a weapon" or "the dream date of weapons designers" (767). However, if Barbie is the end result of a male designer's fantasy, she is also, as Praeger observes, "in feminist terms . . . definitely her own person. With her condos and fashion plazas and pools and beauty salons, she is definitely...
Yet for all of Barbie's independence and "vast popularity . . . "she was also a sixties woman" (768), Barbie's visible sexuality (i.e., her big breasts) as opposed to her play doll boyfriend Ken's non-sexuality (genitalia not clearly displayed) may have given young girls playing with Barbie the idea that Ken's sexuality was somehow more sacred or valuable than Barbie's; thus, suggests Praeger, "twenty-five years later, movies and videos are still filled with topless women and covered men."This is in order to capture new markets like the Middle East which have offered up their own ethnic competition to Barbie's Americanized style. Mattel has incorporated newer Barbies in order to appeal to a variety of markets. In 1968, the first African-American Barbie was introduced into the American market, (143). This aimed at capturing a market previously unavailable to the Barbie image of past generations. Mattel has also
Barbies, Ourselves Emily Prager's "Our Barbies, Ourselves" examines the impact that the Barbie doll has had on American culture, perceptions of gender, and heterosexual relationships. Prager begins by noting that Barbie was designed by a man, a fact that makes sense to Prager given the outrageous physical proportions of the doll. As she states, Barbie "looks like someone who got her start at the Playboy Mansion," (766). Barbie's body is
Mattel Faced in China In 2009 Mattel opened a six-story House of Barbie in Shanghai, expecting it to be an enormous hub for an emerging market in China. However, just two years later Mattel was forced to close the doors on the $30 million facility. This paper will explain why Mattel failed to make an impact with its House of Barbie in Shanghai. It will show the problems that the
Mattel Analysis The History, Operations, and Structure of Mattel, Inc. Founded by Ruth and Elliot Handler and Harold ("Matt") Matson in 1945, Mattel, Inc. has grown from its origins as a humble picture-frame manufacturer operated from a garage to become one of the world's leading manufacturers and distributors of toy products (About Us, 2004). This paper provides an overview of the history, operations and structure of Mattel, Inc. today, followed by a
Branding Barbie Brand Introduction Barbie is a well-known style doll brought to existence by the U.S. toy-company called Mattel, Inc. And was started in 1959. The brainchild behind Barbie is Ruth Handler who happened to be American businesswoman. She has been recognized for coming up with the doll through an inspiration of a German doll known as Bild Lilli. Barbie has turned out to be the figurehead of a brand of Mattel dolls
Mental Illness In the social environment, mental illness is a serious condition and with an advancement of technology and modern science, the physiological issue surrounding a mental illness is not well understood. The stigma that place on people suffering from mental illness is so much making people pretending that they are not suffering from the problems. Although, many people were not born with a mental problem, however, the societal burden can
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