Verified Document

Amazon Could Follow In Order To Be Essay

¶ … Amazon could follow in order to be socially responsible in marketing its Kindle fire family of tablets. This demand for such social responsibility has been coming for sometime for the secretive Amazon to reveal long-awaited information about its environmental compliance in the case of the new Kindle tablet. Amazon has long been seemingly more secret than that CIA about facets of the company and the Kindle has been no exception to this rule. Requests for this information have been repeatedly denied requests for information about the Kindle. Examples of this included an attempt by Joe Hutsko of the New York Times who tried to learn more Kindle's carbon footprint and reported that "phone calls and e-mail messages to Amazon inquiring about the materials in the popular Kindle device have thus far gone unanswered (Godelnik, 2011)." Also, Emma Ritch of the Cleantech Group wrote that "Amazon declined to provide information about its manufacturing process or carbon footprint ibid." In his article on this, Raz Godelnik speculates that this does not reflect any ill will on the company's part, but just that they do not believe that their company's products, including Kindle, do not have harmful environmental...

This is evidenced by the fact that it publishes information about the environmental habits of its customers and brags about the Kindle's elimination of print books made of paper, saving trees in the process (ibid.). Godelnik speculates that this such pressure for this has to come from various stakeholders such as customers and shareholders, which would mesh with Amazon's historical commitment to give the customer and shareholders what they want (ibid.).
However, others have openly accused Amazon of dodging environmental questions and inquiries. Outside of Kindle, this controversy has been going on for the company since at least 2009 when it was noted that it was up there with McDonald's which also does not reveal its environmental impact ("Google, mcdonalds and," 2009). This has led other journalists to be less generous that Godelnik was above. While the company claims that it is being environmentally proactive, they why not spill the beans? Indeed, Amazon actually lobbied its shareholders at a meeting not give in to demands for pollution disclosure. Pressures on the shareholders have not worked and McMillan speculates…

Sources used in this document:
References

Amazon.com. (2011). FAQs. Available: http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-.

Godelnik, R. (2011). Why amazon needs to come clean about its carbon footprint. Retrieved from http://www.triplepundit.com/2011/05/amazon-carbon-footprint/.

Google, mcdonalds and amazon dodge carbon disclosure. (2009, November 25). Retrieved from http://www.theecologist.org/News/news_round_up/369379/google_mcdonalds_and_amazon_dodge_carbon_disclosure.html.

Kaye, L. (2011, July 1). Amazon resists pressure to participate in carbon footprint disclosure project.
Retrieved from http://www.guardian.co.uk/sustainable-business/amazon-disclose-data-climate-c arbon-footprint.
Lamonica, M. (2009, August 26). Study paints Kindle e-reader a dark shade of green. Retrieved from http://news.cnet.com/8301-11128_3-10320334-54.html#ixzz1nlwhEZQI.
http://techland.time.com/2011/07/05/why-doesnt-amazon-want-us-to-know-about-its-carbon-footprint/.
Cite this Document:
Copy Bibliography Citation

Related Documents

Amazon.com a Strategic Assessment of Amazons' E-Strategies
Words: 4490 Length: 13 Document Type: Essay

Amazon.com A Strategic Assessment of Amazons' e-Strategies Amazon's remarkable ascent as one of the top online global retailers can be attributed to the foresight they had in creating a comprehensive distributed order management, Enterprise Resource Planning (ERP), Supply Chain Management (SCM) and e-commerce series of systems. The many other e-commerce sites that rose quickly with massive infusions of venture capital just as quick exited the market, flaming out due to a lack

Amazon.com Founded by the Legendary Jeff Bezos
Words: 1450 Length: 5 Document Type: Essay

Amazon.com founded by the legendary Jeff Bezos was one of the pioneers of e-commerce phenomenon when it launched the world's biggest online book store. Thereafter it went on to upscale its business to offer music, software, office products, electronics, health products and much more. Although Jeff Bezos did not have enough experience about the dynamics of the retailing business, the exponential growth of the Internet made him envision a huge

Amazon Facts Recap the Rivalry Between Amazon
Words: 909 Length: 3 Document Type: Essay

Amazon Facts Recap The rivalry between Amazon and Barnes & Noble has taken another turn. Barnes & Noble announced that it would not sell books from Amazon's print publisher in its stores. Amazon has taken away significant business from brick-and-mortar book stores, something that Barnes & Noble has countered with a number of different approaches. The move into print publishing for Amazon represents that company's continued vertical integration efforts, which includes digital

Amazon V. Borders Group Filed for Bankruptcy
Words: 1537 Length: 5 Document Type: Essay

Amazon v. Borders Borders Group filed for bankruptcy protection in early 2011 (Wahba, 2011) and began liquidating its assets in July of the same year (Khouri, 2011). The company was founded in 1971 and operated an expanding network of stores until 1992 when the group was bought by Kmart and later merged with Waldenbooks. The combined entity was spun off with an IPO in 1995. Flush with capital, by 1997 the

Amazon and Border's Books the Intent of
Words: 1881 Length: 5 Document Type: Essay

Amazon and Border's Books The intent of this analysis is to evaluate the history and core business of Amazon.com and Border's Books, comparing and contrasting their respective management approaches related to Internet marketing include fulfillment, which each does significantly different from the other. Three factors that contributed to the success of Amazon are provided in addition to three factors that led to Border's eventually going bankrupt despite having a flourishing and

Amazon.com Case Analysis the Intent
Words: 2610 Length: 9 Document Type: Term Paper

Within four years it is anticipated at Amazon.com will, by capitalizing on their extensive it infrastructure, be able to manage the development of entirely new DRM approaches to profitably selling many forms of digital content from their many sites. Finally, with the extensive it infrastructure the company has today, the natural extension of their business model is into the area of Web Services. This projection of the Amazon.com business

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now