¶ … Alibaba Group operates what it bills as the world's largest online marketplace, based on two main businesses, the B2B site Alibaba and the B2C site Taobao. The company's service is an interface that connects buyers and sellers. It arose out of a need to connect buyers and sellers within China, but the rapid growth of China as a global goods supplier facilitated the growth of Alibaba. Companies anywhere in the world could use the site to get bids from multiple suppliers, creating an efficient marketplace. The large number of customers allowed Alibaba to expand globally, so that today it is a network of buyers and sellers that operates globally. Alibaba is now floated on the New York Stock Exchange, giving the company greater access to foreign capital and solidifying its position as an international company. The company is forming many strategic partnerships to not only acquire more market share, but to also continue to develop the industries in which it operates. This analysis will look at some of the partnerships that Alibaba has created and discuss the insights that these examples offer.
Alibaba Partnerships
One of the most interesting category of partnerships that Alibaba has had to form to support its business strategy is shipping and logistics partnerships. The domestic shipping organizations, such as the Chinese Post, has been vital to the company's success. The company has developed a strategic cooperation with the China Post to develop infrastructure to support ecommerce. Jack Ma, chairman of Alibaba Group, said at a signing ceremony in Beijing that (Jing, 2014):
"China will see the emergence of online platforms that can handle transactions...
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Alibaba Group operates what it bills as the world's largest online marketplace, based on two main businesses, the B2B site Alibaba and the B2C site Taobao. The company's service is an interface that connects buyers and sellers. It arose out of a need to connect buyers and sellers within China, but the rapid growth of China as a global goods supplier facilitated the growth of Alibaba. Companies anywhere in
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