¶ … alcohol and its consumption. On television, billboards, and in magazines, images of beautiful and exotic people enjoying alcoholic beverages mix with funny quips and skits that relate to alcohol. But are these images irresponsible? Do they promote alcohol consumption by minors and even alcohol abuse? I will prove that they do encourage minors to drink illegally by promoting alcohol in a manner than is particularly attractive to teens -- peer pressure. In the interest of being brief, I will use only two specific commercial types: that of the beautiful woman who is attracted to a male drinking a certain beverage and the commercial that appeals to both sexes that is more of an entertaining advertisement for how much fun can be had when drinking. The first appeals directly to males, leading them to believe that somehow beautiful women are drawn to a certain type of drink. Teenage males are particularly susceptible to this type of message, as their hormones are at a peak level and their judgement had not fully developed from real-world experience. The second is more of a catch-all that is also particularly attractive to females; it symbolizes...
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