Akron II
Welcome everybody to this presentation on research methodologies. For any research project, there is a research question to be tested. One of the most important issues for researchers is how best to test the research question. It is of utmost importance that researchers understand the different types of research methodologies out there -- their pros and cons -- so that the researcher can choose the most appropriate research methodology.
Part One of this presentation will provide some basic information on the four main research methodologies. These are qualitative, quantitative, mixed methods and action research. Part Two of this presentation will outline a research scenario that would be the sort of question best answered by each type of research methodology, so that you have a better sense of when you might use each one.
Slide Two: Quantitative Research
Quantitative research is focused on numerical data that can be subject to statistical analysis. The object is often to understand the relationship between a dependent variable and an independent variable. One of the main advantages of the quantitative approach is that the nature of this data makes it easier to extrapolate findings to broader populations. Quantitative data may also be less subject to researcher interpretation, and the statistical calculations themselves are easy to perform, even in Excel. The downside to quantitative research is that it is limited in its ability to probe a question, including drawing conclusions about causation. Quantitative data must also be analyzed using the appropriate statistical techniques in order to be...
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