Delta Airlines The author of this report has been asked to review companies that are on either the good or bad end of financial soundness. The author will focus on the bad end and the company that shall be the focus is Delta Airlines. The questions that will be answered as they relate to Delta will include an identification of the company, their "domestic environment," a summary of the company's industry, how long they have been in business, and the attribute that they are least admired for. Further, there will be the identification of a business theorist and the theory that they offer that would or should apply to Delta. The final few points will be how domestic government regulations have affected Delta, what can be done to overcome these regulations, an incorporation of the prior-mentioned theory into that execution and an over offering of critical thought on the matter.

Questions Answered

As noted in the introduction, Delta is in the airline industry. This would involve the transportation of people from place to place and, to a lesser extent, the cargo of passengers or others. They were founded in Macon, Georgia back in 1924 and their current domestic hub is at Hartsfield-Jackson Airport in Atlanta,...

They also maintain hubs in cities like Los Angeles, Seattle, JFK Airport in New York and in some foreign locals like Amsterdam and Paris, France (Delta, 2015).
As noted above, Delta has been around since 1924 so they have been in business for nearly a century. Delta, also as noted before, operates in the airline industry and competes with other giants in the industry such as Frontier Airlines, United Airlines, American Airlines and Southwest. Those four just mentioned are the top four and Delta is the second highest in terms of volume. Delta's overall performance has actually been fairly good lately as compared to the past. However, their propensity to bump people off flights due to overbooking is fairly pronounced and thus drags them down rating-wise (NY Post, 2014).

As for a theory that is relative to the airline industry, a screaming example would be the broader principle of profit maximization. Indeed, this concept and that of marginal cost came into full effect after the deregulation of the airlines in the 1970's and 1980's. Two theorists that have worked with the associated theory behind profit maximization and the utilization of marginal cost as a metric include Frederick Harris and…