4). The return on this modest investment was impressive: "We saw that mobile is five-to-ten times more effective than online advertising" (Butcher, 2009, para. 4). The contest also increased visitors to the company's WAP site (Butcher, 2009). 7. Description of Location The same location will be used for the envisioned marketing campaign as the "Back for a while" initiative which targeted Hispanic males and females ranging in age from 27 to 45

Airline Industry Analysis This report aims to present a summary of findings for a research study regarding the airline industry. The objective of this project was to first, gain new experience in the analysis process of an entire industry from an economic and business perspective as well as an environmental and social viewpoint. Secondly, the research attempts to provide direction for potential employment opportunities within the various aspects of the direct

One-to-one marketing allows premium pricing as well as increased sales volume to particular unique micro markets. Studies show that as customer satisfaction and loyalty increases, consumers are less sensitive to price changes. Generally, they are willing to pay more for their preferred brand because they perceive some unique value that other alternatives do not provide (Giddens, 2002). Long-haul international business travelers and short/medium-haul domestic business travelers are the customers that

Airline industry has had a very tough last decade where growth rate was consistently slowing down and profit margins were shrinking every year. This year too, the industry does not mean to have very favorable outlook because macro-environmental factors are not very encouraging. The government on its part has been trying to improve conditions for airline industry which has resulted in more privatization. This means the government itself has lower

Airline Terrorism As the name implies, terrorism is an attempt to provoke fear and intimidation. Therefore, terrorist acts are intended to attract wide publicity and provoke public shock, outrage, and/or fear. The intent may be to provoke disproportionate reactions from governments, and they are intended to achieve political or religious goals, not personal gain. Many definitions of terrorism exist, produced by the politicians, media, academics, think tanks, and of course by government.

Airline is the dream of many countries and it is a difficult dream to achieve for a small country like Haiti. The country is a wonderful place to visit and the reputation of different areas of the country is due to different reasons -- Jacmel in the south eastern part of the country is supposed to have a reputation for very good coffee. Another very famous product of the country